MUMBAI: ZeeQ, the kids channel from Zee group is now also available on Tata Sky; channel no. 627. Accessible under the ‘Supreme Sports Kids’ pack, viewers can enjoy watching ZeeQ with the English and Hindi feed.
ZeeQ caters to the 0-14 year age segment. For the preschool viewers, the channel offers internationally acclaimed shows, such as ‘Dinosaur Train’ and ‘Zou’. Based on extensive research done by an expert panel, ZeeQ chooses internationally recognized programs, which inculcate curiosity among kids to question and learn. Through its association with BBC Worldwide, ZeeQ also showcases a time band of award-winning programs from BBC’s preschool brand — CBeebies. Apart from this, ZeeQ also airs a mix of live action and animated shows. Some of its prominent shows include Science with BrainCafe, Sid the Science Kid, The Weekly Wrap, Dinosaur Train, Zou, M.I. Four - The Multiple Intelligence quiz.
Commenting on the development, Mr. Subhadarshi Tripathy, Business Head, ZeeQ said, “Our aim is to reach to maximum number of households in India and provide a unique and engaging TV viewing experience to kids and their parents. Based on our philosophy of ‘doing what is right for the child’, our content is carefully chosen under the guidance of early childhood development experts. We are excited to be on Tata Sky.. We take it as our responsibility to offer safe, clean and engaging content that provides edutainment to kids.”
Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky commented, ”At Tata Sky, we are committed to providing Indian families with world class experience of best content to offer on television. It is not only entertainment but edutainment that we focus on for our young viewers. ZeeQ aims to build essential life skills among children through programs and stories that educate and inform them in a fun, entertaining and engaging manner. We are pleased to offer ZeeQ on our platform adding value to our subscribers.”
Tata Sky offers options for ZeeQ subscription; through Add-On (Kids) packs, which contains 12 popular kid’s channels. Those who wish to make their own pack or take the channel on a-la-carte basis can choose ZeeQ under their ‘make your own pack’ option.