MUMBAI: There is some change at the top in the Viacom International Media Networks (VIMN). It has appointed Paras Sharma as the VP of MTV Brand, Comedy Central and Digital Media Asia.

He will be replacing Sian Ju Tan, the Asia VP of MTV and Comedy Central Brands. Sian Ju who has been serving her notice, has been part of the MTV family for over 18 years. Sharma will be reporting to Indra Suharjono, the executive VP and managing director of Asia.

The appointment comes as a pleasant surprise to many. He will begin the journey with Viacom from 17 March and will be based in Singapore. The expanded role sees Sharma leading the implementation of new strategies to drive synergies and grow the brands across different business lines and platforms in Asia.

He comes with an extensive experience from the world of movies, music and sports. Prior to VIMN, Sharma was the VP of FOX International Channels in Asia. Paras has also worked in leading advertising agencies including JWT and McCann Erickson, and handled a wide mix of leading global and national brands across categories including Citibank, MasterCard, adidas, Bacardi Martini, Pond’s, Nestle & Goodyear. He graduated with a Degree in Mechanical Engineering and further to do his MBA in Marketing.