TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year.

The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart from Hyderabad the channel is seen across both the Telugu-speaking states – Andhra Pradesh and Telangana.

At present under Shreya Broadcasting – TV5 news in Telugu is the market leader followed by TV5 USA (exclusive for U.S.-based Telugu audience) and TV5 Money (business and travel news channel on digital platform) channels are available. And now the new devotional channel is added to the bouquet.

Shreya Broadcasting managing director Ravindranath Bolineni, who is also the editor-in-chief for TV5 news network, said that the team for the new channel is in place and test signal is on. He informed that the channel is available in both Andhra Pradesh and Telangana in all the districts through all the multi-system operators (MSOs). It will also be available on direct-to-home (DTH) platforms soon. “We are also targeting the audience in this genre through digital platforms also.

The new channel is the brainchild of the group chairman B R Naidu. He said that, at the time when there a heap of devotional channels, the new Hindu Dharmam channel of TV5 news network will bring freshness and carter to the need of the audience who were looking for something more than discourses. "Our content will not only focus on discourses of reputed scholars and religious leaders but also special programs of the Hindu culture and documentaries of temples will be showcased,” he added.

Naidu informed that the concept of the Hindu Dharmam channel is to bring awareness among the viewers about Hinduism, Hindu traditions, Hindu culture and Hindu dharma. There will be live coverage of early morning and evening Pooja from the major well-known temples across India.

The parent channel TV5 Telugu news, promoted by Shreya Broadcasting, has around 300 reporters covering the states of Telangana and Andhra Pradesh, and delivering hourly news bulletins and 30 special bulletins. It has gained a reputation for its incisive business reportage and programming.

Latest Reads
NewsX special weekend shows – 23rd & 24th february

This weekend on NewsX, India’s leading English news channel, NewsX The Sunday Guardian-The Roundtable will cover the key issues before the 2019 general elections

Television TV Channels News Broadcasting
History TV18 set to premiere new unscripted series ‘Road Hauks’

History TV18 has planned to come up with a new unscripted series Road Hauks, taking the inspiration from American designs, which will be premiering on 23 February at 6 pm.

Television TV Channels Specialised and Niche
Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH

Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH.

Television TV Channels GECs
BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
Most watched Hindi news channels in 2018

News is event driven – that is a fact that is known and repeated a dozen times and more by all publications, newsletters, and whatnots.  As per a Broadcast Audience Research Council of India (BARC) report presented at FICCI-Frames 2018, Hindi content still rules the Indian television landscape in...

Television TV Channels Viewership
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories