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TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

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MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year.

The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart from Hyderabad the channel is seen across both the Telugu-speaking states – Andhra Pradesh and Telangana.

At present under Shreya Broadcasting – TV5 news in Telugu is the market leader followed by TV5 USA (exclusive for U.S.-based Telugu audience) and TV5 Money (business and travel news channel on digital platform) channels are available. And now the new devotional channel is added to the bouquet.

Shreya Broadcasting managing director Ravindranath Bolineni, who is also the editor-in-chief for TV5 news network, said that the team for the new channel is in place and test signal is on. He informed that the channel is available in both Andhra Pradesh and Telangana in all the districts through all the multi-system operators (MSOs). It will also be available on direct-to-home (DTH) platforms soon. “We are also targeting the audience in this genre through digital platforms also.

The new channel is the brainchild of the group chairman B R Naidu. He said that, at the time when there a heap of devotional channels, the new Hindu Dharmam channel of TV5 news network will bring freshness and carter to the need of the audience who were looking for something more than discourses. "Our content will not only focus on discourses of reputed scholars and religious leaders but also special programs of the Hindu culture and documentaries of temples will be showcased,” he added.

Naidu informed that the concept of the Hindu Dharmam channel is to bring awareness among the viewers about Hinduism, Hindu traditions, Hindu culture and Hindu dharma. There will be live coverage of early morning and evening Pooja from the major well-known temples across India.

The parent channel TV5 Telugu news, promoted by Shreya Broadcasting, has around 300 reporters covering the states of Telangana and Andhra Pradesh, and delivering hourly news bulletins and 30 special bulletins. It has gained a reputation for its incisive business reportage and programming.

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