Television

Star CJ Alive to soon start mobile commerce

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KOLKATA: Taking cue from various online retailers, Star CJ Alive, a home shopping channel, too plans to soon start mobile commerce.

It is further learnt that the decision of the company is subject to the board’s approval and as soon as the television company gets the nod, it will start mobile trading. The company is in the process of launching its mobile application also.

Star CJ Alive chief executive officer Kenny Shin says that the company is looking at mobile commerce as around 35 per cent of the traffic on its website comes from smartphones. “We are also developing mobile application for the customers who are keen to buy goods via their handsets,” he says.

He further adds that the channel that was launched around four years ago is one of the fastest growing shopping channels in the country. “The television shopping industry in India is pegged at around Rs 2,000 crore and Star CJ Network India enjoys a market share of around 30-35 per cent at present,” Shin claims.

On buying preference and trends, he says, “Looking at the change in the consumer behaviour in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base.”

The channel known to offer an array of products ranging from fashion, lifestyle, home appliances, kitchenware, digital services and lots more, also plans to sell travel packages, insurance products in the next two years or so. 

In the past as well, the TV channel ventured into the array by creating awareness for ICICI Lombard and Tata AIG products.

Going forward, the channel which has already crossed five million registered customer base, is looking at seven to eight million customers in the next two to three years, he concluded.

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