KOLKATA: The people in Kolkata seem to be addicted to the new ways of shopping. Star CJ Alive, a home shopping channel from the house of STAR CJ Network India (a joint venture between STAR Asia and the South Korean home shopping major, CJ O Shopping) recently conducted a survey in the target markets. The result of the survey was interesting as it revealed that the consumers of Kolkata in the fiscal 2012-2013 have bought 26.63 lakh sarees, 23.83 lakh tablets, 21.87 pieces of jewellery and 18.82 lakh handsets.
One of the supposed reasons for the growth of the channel is the ‘Global O’ Shopping Day’ that was celebrated by the channel at the beginning of the year 2013, in India along with eight other countries - South Korea, Japan, China, Indonesia, Thailand, Turkey, Philippines and Vietnam. It featured global products and resulted in 110 per cent hike in orders as compared to the average daily order figure.
“Kolkata is one of our biggest markets and we are delighted to give our customers the best deals. Our goal is to serve our customers better,” said Star CJ Network CEO Kenny Shin while in the city Kolkata. He also said that the channel that was launched around four years ago is one of the fastest growing shopping channels in the country.
The channel offers an array of products including fashion, lifestyle, home appliances, kitchenware, digital devices, jewellery, beauty products among others. The channel’s target markets includes Delhi, Pune, Ahmedabad, Lucknow, Ghaziabad, Bangalore, Ludhiana, Surat, Gurgaon, Hyderabad, Chandigarh, Vadodara, Amritsar, Faridabad, Gautam Buddha Nagar, Jaipur, Chennai, Nagpur and Nashik among others.