Television

STAR CJ Alive inks a deal with Siticable to reach 1.2 mn subscribers in WB

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/06/Star%20CJ1.jpg?itok=3E8_cPW6

KOLKATA: With Kolkata emerging as one of the largest hubs of shopping from the comforts of the home, the home shopping channel STAR CJ Alive from the house of STAR CJ Network India, is looking at better penetration in West Bengal. The channel has tied up with the multi-system operator (MSO) ? Siticable in order to reach more than 1.2 million subscribers in the state.

STAR CJ Network India ? a joint venture between STAR Asia and the South Korean home shopping major, CJO Shopping ? is also planning to expand its operations in Kolkata by leasing a warehouse in the next one year.

?Kolkata contributes around three-four per cent to the total turnover. We have tied up with Siticable for better penetration in the West Bengal market. STAR CJ Alive will be available on no. 121,? said Star CJ Network CEO Kenny Shin.

When Suresh Sethia, Kolkata director of Siticable was contacted, he said, this tie-up will help the channel to reach more than 1.2 million Siticable subscribers in the state.

After observing the growth rate of TV shoppers in the eastern and north eastern region, the channel might look at a warehouse facility in order to make the delivery faster, informed Shin. ?We believe Kolkata is going to be our hub in the eastern region. We would like to expand our business in Durgapur, Darjeeling and Siliguri too,? he added.

The channel which was launched four years ago is one of the fastest growing shopping channels in the country and has 4.5 million registered users. ?The television shopping industry is growing at a rate of 35-40 per cent whereas we are growing at a rate of 60 per cent in the current fiscal,? said Shin.

The television shopping industry in India is pegged at around Rs 2,000 crore and STAR CJ Network India enjoys a market share of around 30-35 per cent at present, Shin further added.

The channel is known to offer an array of products ranging from fashion, lifestyle, home appliances, kitchenware, digital services and lots more. ?Going forward, the channel aims to cross five million registered customers by this month end, while in the next two-three years, it is looking at seven-eight million customers,? he concluded.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/shemaroo.jpg?itok=CsLkkQ6d
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/nisha.jpg?itok=GMAsbKYE
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Sony_Marathi.jpg?itok=gd2Uqx84
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ndtv.jpg?itok=G6JI38LH
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories