Television

STAR CJ Alive inks a deal with Siticable to reach 1.2 mn subscribers in WB

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/06/Star%20CJ1.jpg?itok=xIe-6Fsz

KOLKATA: With Kolkata emerging as one of the largest hubs of shopping from the comforts of the home, the home shopping channel STAR CJ Alive from the house of STAR CJ Network India, is looking at better penetration in West Bengal. The channel has tied up with the multi-system operator (MSO) – Siticable in order to reach more than 1.2 million subscribers in the state.

STAR CJ Network India – a joint venture between STAR Asia and the South Korean home shopping major, CJO Shopping – is also planning to expand its operations in Kolkata by leasing a warehouse in the next one year.

“Kolkata contributes around three-four per cent to the total turnover. We have tied up with Siticable for better penetration in the West Bengal market. STAR CJ Alive will be available on no. 121,” said Star CJ Network CEO Kenny Shin.

When Suresh Sethia, Kolkata director of Siticable was contacted, he said, this tie-up will help the channel to reach more than 1.2 million Siticable subscribers in the state.

After observing the growth rate of TV shoppers in the eastern and north eastern region, the channel might look at a warehouse facility in order to make the delivery faster, informed Shin. “We believe Kolkata is going to be our hub in the eastern region. We would like to expand our business in Durgapur, Darjeeling and Siliguri too,” he added.

The channel which was launched four years ago is one of the fastest growing shopping channels in the country and has 4.5 million registered users. “The television shopping industry is growing at a rate of 35-40 per cent whereas we are growing at a rate of 60 per cent in the current fiscal,” said Shin.

The television shopping industry in India is pegged at around Rs 2,000 crore and STAR CJ Network India enjoys a market share of around 30-35 per cent at present, Shin further added.

The channel is known to offer an array of products ranging from fashion, lifestyle, home appliances, kitchenware, digital services and lots more. “Going forward, the channel aims to cross five million registered customers by this month end, while in the next two-three years, it is looking at seven-eight million customers,” he concluded.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Julia-Phelps.jpg?itok=E9GpScQg
Viacom names Julia Phelps as SVP comm & culture

Viacom Inc. has announced that Julia Phelps has been promoted to Senior Vice President, Communications & Culture. In the newly created role, Phelps will serve on the company’s senior executive team and lead corporate communications, corporate marketing and culture. Most recently, Phelps led...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Banatwalla-Shah-Hota_0.jpg?itok=39m1PqgF
Star World: Banatwalla, Shah, Hota & Prasad to battle it out in 'Game of Thrones' debate

MUMBAI: With season 7 set to launch soon, Game of Thrones fever has gripped the world yet again with fans speculating to see who will win the Iron Throne and who will die trying. Adding to this electrifying atmosphere, the country’s leading English entertainment channel, Star World will be hosting...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Sinclair_1.jpg?itok=N-JSCtdb
Sinclair Broadcast buys Bonten Media in US$ 240m deal

MUMBAI: Sinclair Broadcast Group has announced that it has entered into a definitive agreement to purchase the stock of Bonten Media Group Holdings, and Cunningham Broadcasting Corporation has entered into a definitive agreement to purchase the membership interest of Esteem Broadcasting for an...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/rama%20%281%29.jpg?itok=G_3oexD1
DD ex-presenter Pandey honoured in presence of minister & ex-Prez

Former Doordarshan and All-India Radio news reader and presenter Rama Pandey was conferred with the Vishwa Vageshwari Samman for her immense contribution to the arts in an event in Pune.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/News18-India.jpg?itok=th-FQ1Fn
Khabar Pakki Hai? verifies viral content on News18 India

MUMBAI: With the exponential growth of social media, innumerable photos, videos and stories are shared every second, but there is no way to check the authenticity of all this content. This results in a lot of misinformation impacting opinion and resultant actions by people believing these false...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/James-Bond.jpg?itok=dVadgBqC
Is Sony Pictures getting a raw deal as studios war over Bond rights?

MUMBAI: Warner Brothers, Sony Pictures, and 20th Century Fox are among the Hollywood studio majors fighting for the rights to distribute 'Bond 25'. Universal Pictures, Times and Annapurna are also warring for the rights to distribute the forthcoming James Bond movie.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/net-jeo%20%281%29.jpg?itok=r8uSHhJC
Nat Geo and Farhan team up, inspire 'water footprint' reduction

National Geographic is all set to lead the way in its endeavour to go further as a brand and inspire change.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/tv%20%281%29_0.jpg?itok=EDmHRtaI
Star World to host first live GoT debate on Facebook

With season 7 set to launch soon, Game of Thrones fever has gripped the world yet again with fans speculating to see who will win the Iron Throne and who will die trying. Adding to this electrifying atmosphere, Star World will be hosting India’s first LIVE Game of Thrones debate on Facebook to...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/carlo%20%281%29.jpg?itok=THZGMnZ0
Futureworks implements HDR and ACES

Post-production facility FutureWorks is the first in India to set up HDR (High Definition Range) grading and mastering. The post-production house recently installed Sony’s Flagship HDR Monitor BVM-X300, staying at the forefront of technology and offering the most premium.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories