Television

Post Star's exit, Star CJ Alive re-brands as Shop CJ

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/16/SHOP%20CJ.jpg?itok=jYFie3kR

MUMBAI: A year after Star India opted out from the 24/7 home shopping channel Star CJ Alive, which was a joint venture between Star India and South Korean home shopping major CJ O Shopping, the channel's name and logo has been changed to Shop CJ. 

This marks the culmination of a year long exercise where in Star phased itself out of the alliance to focus on its core expertise of general entertainment channels (GEC) and sports offerings. As per the deal, despite Star’s phasing out, it was mandatory to keep Star's branding in the logo for a year. Providence Equity Partners has replaced Star in the venture. On 16 April, 2015 besides renaming the channel to Shop CJ, the venture also launched a new tagline, ‘Shop a new trend.’

The home shopping venture, which already has presence on television and Internet, has further expanded itself and entered the fast growing mobile market with Shop CJ mobile app. Currently the channel is available on various DTH platforms like Tata Sky, Dish TV, Airtel, and Videocon and major cable operators.

“The re-branding initiative is to better align the company’s new philosophy with the future strategy. It plans to further improve the backend service in order to serve customers quickly and effectively. Plans are also there to get new innovative categories on board and change entire home shopping perspective and experience. The CJ group is globally known for its product quality and innovation. Our experience of various countries will prove to be useful to serve Indian consumers with world class product experience,” says Shop CJ Network CEO Kenny Shin.

On Star’s phase out and its impact on the brand, Shin tells Indiantelevision.com, “We are happy to have Providence Equity as our partners as they have experience of home shopping business. They run similar business in Germany and understand the philosophy of the adventure. When it comes to Star’s phase out, we've known it since a year and hence we have drawn out our strategic plans accordingly. Going forward our prime focus is to expand ourselves, reach more houses and satisfy more customers.” 

Shop CJ CFO N. Ramakrishnan adds, “We will be expanding our presence in east and north-east through physical warehouses. The company is also investing to improve warehouse management system, which will enhance logistics and back end services.”

The company has launched its mobile application Shop CJ, which will be available to Android users.

Speaking about the same, Shop CJ marketing head Donald Kwag says, “Tremendous growth in mobile e-commerce industry has encouraged us to offer this service. The rate, at which Indian consumers are adopting shopping on the app, is faster than other countries. We want our consumers to shop exactly as per their convenience.”

The Indian home shopping market is pegged at $525 million and has an annual growth rate of 40 per cent, which makes it a lucrative business space. Recently entrepreneur Raj Kundra joined hands with actor Akshay Kumar to launch the home shopping channel Best Deal TV. 

Speaking about the growing competition Kwag says, “Indian consumers are very smart. They understand that celebrities will come, sell the product and go away, but the product will stay with them. So getting celebrities on board won’t work if the product is not good. Hence, our main focus is on getting quality product on board and satisfying customers so that they stay loyal to us for a long period of time.”

The re-branding will be backed by aggressive marketing, which is being handled by Percept. Ramakrishnan says, “Percept will execute our marketing plans. We will be launching a 360 degree campaign with prime focus on Mumbai and Delhi. The first round of TVCs will be out in May and we will follow it strategically.”

“We will keep following the franchisee revenue model, wherein 94 per cent of our revenue comes from television and Internet contributes the remaining six per cent. With the launch of new app, we expect to grow bigger. We have already reached five million customers and we will soon be launching special packages for loyal customers,” Shin concludes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories