MUMBAI: National Geographic Traveller India published by Amar Chitra Katha Pvt. Ltd., India’s favourite travel magazine announces the launch of its 2nd Anniversary issue which is built around the theme ‘Return to Roots’. National Geographic Traveller is the ultimate travel companion for the discerning Indian globetrotter.
“It's a celebratory year for us as within two years of its launch NGTI has won the best travel magazine award from www.tripadvisor.com and two Echo DMAi awards for its advertising creatives. This proves that not only have we produced great content over two years, but we have also created the best customer engaging solutions for our advertisers”, said Mr. Manas Mohan, CEO, Publishing, Amar Chitra Katha Pvt. Ltd.
Commenting on the growth of the magazine, Mr. Manas Mohan said, “The magazine has grown by 35% in the last one year. It has been observed that 50 per cent of readers consider the content timeless, and so want to keep the magazine for its rich content. This increases the shelf life of our magazine and helps in a longer engagement period for our advertisers. The ad-content ratio for the magazine is 25:75”. He further added, “The sale of the magazine has grown from 95,000 copies last year to 110,000 copies this year. Of this, 25 per cent comprises subscription sale, while the rest is newsstand sale. The magazine is doing very well and we are looking at better numbers this year”, he further added.
“Our 2nd anniversary issue unfolds stories on travelling to rediscover our roots and heritage. The stories in this issue explore how travel can compel people to examine themselves in the light of where they came from, the place they live in, who they are, and the relationships they may have had”, said Ms. Niloufer Venkatraman, Editor, National Geographic Traveller India magazine. She further added, “We are thrilled when people tell us that the inspiring narratives we publish have motivated them to go out and explore more of the world. NGTI has over the last two years given Indian families the most enduring travelling experiences through interesting photographs, stories, features and more”.
National Geographic Traveller India’s 2nd anniversary issue will also include a refreshed design, revamped sections, and engaging editorial additions that readers can look forward to. Some of the sections of the magazine that will be topped up with interesting content are Navigate, Voices, and Short Breaks. Readers can also look forward to a fun photo contest and a fabulous new travel storytelling competition.