Television

National Geographic Channel and FOX Traveller win big at PromaxBDA 2014

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NEW DELHI: Establishing their prominence and leadership amongst Indian television brands, National Geographic Channel and FOX Traveller have won five awards at the prestigious PromaxBDA India annual award ceremony, held in Mumbai recently. The awards are a testimony of the channels’ inventive and holistic approach towards creating campaigns that connect with the audiences and marketers.

India’s favourite infotainment channel with highest numbers of Facebook fans, National Geographic picked up Gold in the categories of Best Use of Social Media for its 80’s campaign, Best script and copy writing along with most exciting station image campaign for its Unlock Campaign. The channel also received Silver in the category of Best Launch campaign for Emergency Ready, India’s first medical reality show which focused on sensitizing and educating people on emergency etiquettes. FOX Traveller, with its innovative integration with Bollywood super-hit Yeh Jawaani Hai Deewani, won Silver in the category of Best Brand Integration Promo.

Debarpita Banerjee, Vice President, Marketing and Communication, NGC and FOX Traveller on winning the awards said, “It’s been a year of many experiments, starting with the market success of our initiatives followed with new creative recognition, makes these experiments successful. Getting Irffan Khan on Emergency Room, creating an inspirational piece on NGC with John, playing around with the 80’s fashion, music, icons online have all been delightfully fresh and creatively satisfying. Receiving these Promax was a cherry on the cake.”

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavour in this field.

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