Green TV completes one year; eyes expansion to Africa & Indonesia

NEW DELHI: Green TV, India?s first private TV channel to reach out to rural areas, has completed its first year of operations and is now eyeing more markets to launch.

As of now Green TV is available across Asia, Africa, Europe and Australia, wherever INTELSAT 20 has its footprint. The channel is planning to further expand to the African market as well as Indonesia in the near future.

While the channel claims to have reached out to over 15 million viewers in its first year run, the target is to reach 60 million viewers in the coming year through cable TV networks.

Green TV has a distribution team of about 35 people travelling through villages and midsize towns for months to reach out to those cable operators who hardly get importance from broadcasters.

?After seeing Green TV?s reach, DTH operators who were initially unwilling to carry Green TV or expected huge carriage fees are now expressing interest. Our push in the rural market is giving a boost to these cable operators who were previously neglected,? said Green TV co-founder and managing director Junaid Memon.

Apart from conventional cable & DTH, Green TV?s live feed is also available on mobile devices as 50 per cent of rural population still doesn?t have electricity supply for more than six hours a day whereas almost every villager has a mobile phone. Green TV is already present on the internet via its Live TV feed. 

The channel is also developing several short web series, apart from regular 25 minute TV episodes and their shorter edits for the internet. These will initially be targeted to urban audiences only.

Additionally, to mark the completion of its first year, Green TV has launched a unique ?DOIALT- Donate once in a Life Time? blood donation campaign.

The campaign is the brain child of retired Indian Administrative Service (IAS) officer Keshav Chandra and is intended to initiate a nationwide blood donation campaign. It emphasises the fact that if every normal human donates blood only once in his or her lifetime, there will be no deficit of blood in blood banks.

Memon added, ?We are very grateful to our viewers for constantly supporting us on our journey. On our first anniversary, we are excited about the future of the channel. As far as I can remember, 70 per cent of India?s population has always lived in villages. While urban India is spoilt with a plethora of choices, rural India remains where it is. The focus for all marketers remains urban India. We have over 200 channels catering to just 30 per cent of the population! What about the remaining 70 per cent? There is no channel for those whose livelihood depends only on information and innovation. Launching a channel is the least one can do for this information deprived and often misinformed community. Green TV is not solely about environmental awareness, although many of our programmes are about environment-related issues.?

Latest Reads
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories