Television

Edutainment channel Da Vinci Learning partners with Primary Plus Media

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/27/Da_Vinci_Learning.jpg?itok=05pzgi_D

MUMBAI: Da Vinci Learning, an edutainment television channel for the whole family, in its commitment to provide the best in educational entertainment, has partnered with Primary Plus Media,  one of the leaders in creative content and revolutionary activity based papers for children.

The partnership is Da Vinci Learning’s prelaunch outreach activity which will enable both the companies to provide innovative and engaging educational content to primary school children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills through meaningful, yet fun experience. This will also help establish a powerful edutainment platform adding value to the entire ecosystem of learning for young minds.

Da Vinci Learning, which is targeted at 6 -12 year olds and their parents, is known for turning television watching from passive observation into a meaningful and fun experience. This helps children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.

Primary Plus Media has been operating in India in association with Pearson & Longman (Singapore) since 2004. It is a leading educational content provider to primary school children between the age groups of 3-14 years basis age appropriate curriculum. The activities are designed specifically to enhance multiple intelligence of children with the result that they are able to grasp what is taught in the class in a more effective way.

“Through our partnership with Primary Plus, we will be able to reach out to millions of children and their parents with increased visibility and excitement for the channel,” said Da Vinci Media managing director-India Mohit Anand. “We understand the rush of inspiration, the thrill of discovery and the pleasure to know and Primary Plus stands as a natural partner in our endeavor to create engaging educational content for the whole family,” he added.

As part of the association with Primary Plus, Da Vinci Learning will enhance its presence across 12 metros in India through Primary Plus fortnightly activity papers, ‘Primary Plus Young Minds’ and ‘Primary Plus Next Steps.’

This partnership will enable the extensive educative content of Da Vinci Learning to reach 2000 schools and over two million students in the age group of 6 – 12 year olds, nationwide.

A direct outreach to kids and parents will follow during (PTMSs) Parent Teacher Meetings at the partner schools. Da Vinci Learning will also be conducting road shows inside the school premises encouraging interactive learning. The road shows are slated to begin July 2014 and will aim at showcasing Da Vinci Learning content to the children and their families. With this activity, the channel aims at reaching out to 1000-1200 schools with an estimated outreach of 1.5 million to 1.8 million student and their parents.

“The extensive reach and strong relationships of Primary Plus across schools coupled with recognition of the value of such activities, makes this a great partnership and allows both organisations to provide world class content to students and their families in schools across India. Aligning our interests would drive growth, increase audiences, and provide an opportunity to students to learn about and be exposed to Da Vinci's unique educational lifelong approach to learning and education", said Primary Plus Media founder editor-in-chief Manbir Bedim.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/gana.jpg?itok=xqAXjICQ
Gaana becomes first music app to reach 100 mn monthly active users

Gaana, the largest music streaming app in India, crossed 100 million monthly active users (MAU) in March 2019.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/res.jpg?itok=dqT3w4l2
Zee Live brings Russell Peters to perform at intellectual platform Supermoon

Zee Live, an out of home vertical of ZEEL which creates live original content, on ground IPs in culture, food, comedy, music, business, has announced that the global comedy superstar Russell Peters will perform at Supermoon, which is an intellectual platform of Zee Live.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/abp.jpg?itok=yYbYyhuG
ABP News Network joins hands with Amplify.ai’s AI-driven virtual assistants to drive consumer interactions, analysis, and customized content solutions

Amplify.ai, a Silicon Valley-based AI solutions provider, joined hands with one of India’s largest news conglomerates, ABP News Network Pvt Ltd. (ANN).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/history.jpg?itok=bXnmbbeV
On popular demand HISTORY TV18 is back with an all new season of ‘Crazy Wheels’ this April

‘Crazy Wheels’ returns with its second season, promising crazy-funny experiences on wheels for its audiences

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/luther.jpg?itok=byBHdsyW
Applause Entertainment to remake BBC Studios' 'Luther' in India

BBC Studios announced today, on Day Zero of the Asia Pacific Video Operators Summit (APOS) in Indonesia, that the award-winning BBC crime thriller Luther will be remade in India. The Indian version of Luther, which is yet to be titled, will be developed and produced by Aditya Birla Group’s Applause...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/KANAN.jpg?itok=xIlOrlYR
Disney's Kanan Dave to join digital agency Entropy

The Walt Disney director music and marketing Kanan Dave is all set to join Reliance entertainment co-owned digital marketing agency Entropy.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/MPAA.jpg?itok=ChNeCzVs
MPA report: media rights for Cricket to reach us$2 billion worldwide by 2021

Global media rights for cricket topped US$1 billion for the first time in 2018 and will likely top US$2 billion in 2021, according to a new report published today by Media Partners Asia (MPA).

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/Mehraj_Dube.jpg?itok=-MYzge9s
Zee Media VP Mehraj Dube joins ABP News

Zee Media VP Mehraj Dube, that was responsible for managing branding and product innovation activities, has now joined ABP News as head of marketing.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/1.jpg?itok=CdR4IIyx
TRAI tariff order will help increase ZEEL's earnings from under-monetised regions: CMO Prathyusha Agarwal

The Telecom Regulatory Authority of India (TRAI) has successfully rolled out its new tariff order (NTO) with the underlying objective of making the system more transparent and effective, giving the consumer the choice of channels as per their requirements and budgets.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories