Television

Edutainment channel Da Vinci Learning partners with Primary Plus Media

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MUMBAI: Da Vinci Learning, an edutainment television channel for the whole family, in its commitment to provide the best in educational entertainment, has partnered with Primary Plus Media,  one of the leaders in creative content and revolutionary activity based papers for children.

The partnership is Da Vinci Learning’s prelaunch outreach activity which will enable both the companies to provide innovative and engaging educational content to primary school children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills through meaningful, yet fun experience. This will also help establish a powerful edutainment platform adding value to the entire ecosystem of learning for young minds.

Da Vinci Learning, which is targeted at 6 -12 year olds and their parents, is known for turning television watching from passive observation into a meaningful and fun experience. This helps children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.

Primary Plus Media has been operating in India in association with Pearson & Longman (Singapore) since 2004. It is a leading educational content provider to primary school children between the age groups of 3-14 years basis age appropriate curriculum. The activities are designed specifically to enhance multiple intelligence of children with the result that they are able to grasp what is taught in the class in a more effective way.

“Through our partnership with Primary Plus, we will be able to reach out to millions of children and their parents with increased visibility and excitement for the channel,” said Da Vinci Media managing director-India Mohit Anand. “We understand the rush of inspiration, the thrill of discovery and the pleasure to know and Primary Plus stands as a natural partner in our endeavor to create engaging educational content for the whole family,” he added.

As part of the association with Primary Plus, Da Vinci Learning will enhance its presence across 12 metros in India through Primary Plus fortnightly activity papers, ‘Primary Plus Young Minds’ and ‘Primary Plus Next Steps.’

This partnership will enable the extensive educative content of Da Vinci Learning to reach 2000 schools and over two million students in the age group of 6 – 12 year olds, nationwide.

A direct outreach to kids and parents will follow during (PTMSs) Parent Teacher Meetings at the partner schools. Da Vinci Learning will also be conducting road shows inside the school premises encouraging interactive learning. The road shows are slated to begin July 2014 and will aim at showcasing Da Vinci Learning content to the children and their families. With this activity, the channel aims at reaching out to 1000-1200 schools with an estimated outreach of 1.5 million to 1.8 million student and their parents.

“The extensive reach and strong relationships of Primary Plus across schools coupled with recognition of the value of such activities, makes this a great partnership and allows both organisations to provide world class content to students and their families in schools across India. Aligning our interests would drive growth, increase audiences, and provide an opportunity to students to learn about and be exposed to Da Vinci's unique educational lifelong approach to learning and education", said Primary Plus Media founder editor-in-chief Manbir Bedim.

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