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Discovery Tamil launches a month long programming initiative 'WHERE TIGERS RULE'

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MUMBAI: Discovery Tamil brings for its viewers a month long programming line-up – WHERE TIGERS RULE, to celebrate India’s regal national animal, tigers.

Premiering every night at 8 PM in April on Discovery Tamil, WHERE TIGERS RULE will present viewers with engaging programmes on the tigers’ behaviour, predatory skills, legends and issues related to its survival. Filmed in breathtaking landscapes in magnificent forests, grasslands and protected reserves, WHERE TIGERS RULE will provide an intimate look into the mysterious world of the tiger.

Joining Discovery Tamil’s initiative to create awareness on tigers, the famous Indian actor, Shruti Hassan, will share her personal messages with the viewers, raising consciousness on the diminishing number of tigers and the need for conservation. Shruti has been a wildlife enthusiast and has a passion towards animal conservation in the country.

Announcing the series Rahul Johri, Senior Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, said, “Discovery Tamil in last few years have gained huge popularity in the region and amongst the Tamil speaking audience. The channel’s initiative and Shruti’s contributions will certainly create awareness about tiger conservation. The month long programming initiative, Where Tigers Rule has been customised to intensify the consciousness on the cause.”

Speaking on the occasion, actor Shruti Hassan said, “I am excited to support Discovery Tamil in reaching out to millions of viewers to highlight issues concerning the plight of tigers and how their existence or extinction impacts our environment. I feel it is important for everyone to be a part of any drive like Discovery Tamil’s Where Tigers Rule that is undertaken to raise awareness on the tiger.”

The month long programme Where Tigers Rule will enlighten viewers about tigers’ behaviour, predatory skills, family life and issues related to illegal poaching. All through April, the channel will air programmes to raise consciousness on the diminishing number of tigers and the need for conservation.

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