MUMBAI: Further expanding its reach and distribution, Discovery Communications has launched three new channels in India taking its network portfolio to 11 channels in all. The first is a Hindi entertainment channel ID Investigation Discovery dedicated to offer compelling true stories of crime and suspense, the second is TLC HD World and Animal Planet HD World.
ID is already available across the country on digital and analogue networks including leading platforms like Hathway (channel no. 24), Siticable (channel no. 127) and Dish TV (channel no. 128). On the other hand, TLC HD World and Animal Planet HD World are available on Dish TV (49 and 52) respectively.
Discovery Communications India EVP and general manager south Asia, Rahul Johri believes that with this move it will now satisfy the curiosity of millions of viewers in India. “We have had a fantastic growth trajectory in India. We have consistently enhanced our product offerings, successfully implemented our localisation strategy and presented path-breaking India productions.”
He is confident that ID will deliver unmatched entertainment through its impactful and investigative programming. “Strengthening our leadership in the HD genre, TLC HD World and Animal Planet HD World will accelerate the high definition drive in the country,” adds Johri.
Providing fascinating stories of human nature, ID’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions. Some of the fascinating series that will premiere on ID include stories of married couples where one spouse has hidden a shocking secret that will have viewers shake their heads in disbelief in Who The (Bleep) Did I Marry?
Follow the unpredictable twists of missing person cases and track investigations aimed at solving how and why people simply vanish in Disappeared. Watch how great marriages are nearly ruined when a maniacal, meddling mother-in-law oversteps her bounds in Evil-In-Law. Exciting true-crime series, Blood Relatives investigates homespun murder mysteries where everyone is a suspect and every suspect shares a last name. Watch forensic analysts, trace evidence experts, crime scene technicians, handwriting experts and more as they work together to help solve compelling murder cases in Solved.
Viewers can prepare for a culinary adventure, set out on an immersive journey, gain myriad experiences; all in all Live More through TLC HD World’s programmes such as: Great Cruises that offers an inside view of the multi-billion dollar cruise industry; savour jaw dropping stories, histories, people and places behind your favourite Asian cuisines in Culinary Asia; feast to The World’s Greenest Homes where luxury and ecology co-exist to create a harmonious balance and watch the interesting story of Karl as he travels to the Seven Wonders in An Idiot Abroad.
With its ‘Surprisingly Human’ proposition, Animal Planet HD World will offer audience an exciting and new blend of programming that will unravel mysteries, discover unexplored habitats, enjoy cuddly pets and witness extraordinary adventures of wildlife enthusiasts.
Some of the immersive launches scheduled include Wildest Arctic that will showcase the last great wilderness on earth - arctic, explore the unique hidden worlds lying beneath the seas and oceans of the seven continents and Tanked follows business partners, best friends and arch rivals Wayde King and Brett Raymer, as they run the largest aquarium manufacturing company in America. Witness the sport of catching catfish with your bare hands with Hillbillies in Hillbilly Handfisn’ and tune in to the most comprehensive dog encyclopedia showing over 800 dog breeds recognised worldwide in Dogs 101.
Discovery’s existing portfolio in India includes 11 channels: Discovery Channel, Animal Planet, Investigation Discovery-ID, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World.