Television

DEN Snapdeal TV-Shop to sell Hero Electric's scooters on platform

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MUMBAIDEN Snapdeal TV-Shop has tied up Hero Electric to sell electric scooters using the teleshopping platform. 

This is for the first time that consumers will be able to buy electric scooters through TV shopping. It also marks the expansion of DEN Snapdeal TV- Shop’s corporate portfolio, which will now include automobiles.

In the special show, DEN Snapdeal TV-Shop anchors are joined by experts from Hero Electric to demonstrate the electric two-wheeler and answer customer queries. The first show went on air today (21 September).



DEN Snapdeal CEO Maneesh Goel said, “We are delighted about this development and it puts us on the road on a new journey into the hitherto unexplored terrain of selling automobiles using TV commerce. I believe TV shopping is the right medium for a product like an electric two-wheeler with viewers getting in-depth information on the product - what kind of features it has and the benefits it offers. This will enable customers to make an informed choice on buying the product. The concept of electric vehicles in India is gaining momentum because of the government’s thrust in the form of subsidies electric bikes, which is passed on to the customer.”

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