DataWind expands its distribution reach; to leverage HomeShop18’s multimedia retail platform

NEW DELHI: DataWind, provider of wireless web access products, has announced expansion of its Indian retail footprint through a new partnership with HomeShop18, one of India’s comprehensive virtual retailer operating in an integrated multimedia environment. 


HomeShop18 and DataWind as part of the agreement will jointly launch special sales programmes across broadcast, mobile and internet media to create greater access of UbiSlates, India’s largest selling low cost android tablets and internet access devices.


DataWind, in the last couple of months, has aggressively expanded its distribution network through a series of modern, traditional and online retail distribution agreements.  DataWind’s UbiSlate range of tablets and PocketSurfer series of smartphones are now available across the country at specialist as well as general mobile stores and large format electronics retail superstores.  These new channels now support the company’s existing retail infrastructure that include online and direct to consumer channels.


Speaking on the occasion, DataWind president &CEO Suneet Singh Tuli said, “We greatly value our partnership with HomeShop 18, given their experience and extensive reach across multimedia platforms of broadcast, internet and mobile shopping. The partnership augurs well for both the companies just as it increases access to our low cost android tablets, the addition of our range to HomeShop 18 platform enriches their overall offering.”


DataWind in the last six months has tied up with UniverCell in the south, Spice Retail in the North and West and has established its own distribution network in the east.  The company values this new partnership to help close distribution gaps by leveraging HomeShop18’s wide TV shopping network.


Speaking about the partnership, HomeShop18 founder and CEO Sundeep Malhotra said, “We at  HomeShop 18, aim to persistently bring to our customers superior technology at an affordable price. Our partnership with Datawind will ensure our customers from across the length and breadth of the country, have access to the company’s rich product portfolio. We are delighted to offer HomeShop 18’s extensive reach through TV, Web and Mobile to Datawind and look forward to a successful alliance.”


Since its initial launch in India in mid-2012, DataWind has consistently ranked as one of the top players in the tablet PC segment in India

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