Television

Care World TV set for a revamp with new programming

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MUMBAI: Care World TV, a seven-year-old health and fitness television channel, is all set for a revamp in order to address the fast evolving lifestyles of the urban population. This, after the channel set up a new state-of-the-art studio at its Mumbai office.

Care World TV is also geared with 1000 hours of content on new wellness programmes that will be both informative and Do It Yourself (DIY) in nature. From aerobics to traditional massages, yoga to fitness gyms, diet and nutrition to healthy cooking, the new avatar of the TV channel will reinvent the subject matter on wellness.

The channel has so far produced more than 4000 hours of content related to health and fitness. Over 1200 subject experts and 1000 Key Opinion Leaders (KOLs) from the sector lend their expertise on healthcare through the channel.

?Keeping in tune with the boom in the healthcare industry and the increased health awareness of the public in general, we have designed new programmes that will be in sync with the times. While continuing to be in the health domain, it has been a conscious thought to create content on Wellness as the trend in this industry has been witnessing tremendous appreciation. Hence, with thorough research and interactions with top subject experts, Care World TV has planned to focus content on wellness,? said Care World TV - Asia MD Ajit Gupta.

?To produce high quality content, Care World TV has now moved the entire production and channel operations into a new 12,000 square feet, technologically equipped studio at Andheri, Mumbai. On the one hand we are working to create explicit content and on the other we are trying to shoot some material on 4K as visual quality matters a lot to the audience. Our future shows will have an international and contemporary feel with classy presentation, state-of-the-art production values and exclusive content,? added Care World TV creative head Ashok Singh.

The healthcare channel, which launched its US edition, crossed eight crore hits and signed up 1.75 lakh subscribers for its YouTube channel.

?We plan to offer various innovations in customized and interactive programming, thus offering a range of formats for health industry to communicate their valuable messages to a widespread and highly focused; and a very responsive audience. I am confident that with this improved approach we will surpass any other medium in the healthcare segment and be the preferred bridge between the functionary and the beneficiary,? concluded Gupta.

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