Care World TV’s new series ‘F – Factor’ to eradicate factor of fear in food

MUMBAI: Care World TV will host a new series, ‘F – Factor’ to help people deal with the nuisance of food adulteration. The fifty-two episode series will have well-known microbiologists on the show, who will demonstrate simple Do-It-Yourself (DIY) tricks and tips of testing food products at home. The series will be aired from July 1st and is aimed at informing viewers about different types of adulteration in various food items. The emphasis of the show will be to educate viewers about adulteration and its harmful health effects and will also inform them about different types of packaging done for different food items.


“Food adulteration has become so common that almost everyone is suffering from its consequences. Being a health and wellness channel it is our prime concern to alert and educate our viewers about the existing malpractices and identify ways to counter it,” says Ajit Gupta, Managing Director, Care World TV. “We have set out on a mission to fight this malpractice that is rampant in the market and which is affecting people’s health. Each show will demonstrate different everyday food items like fruits, sugar, ghee, ice-cream, sweets, milk among others and the experts will guide viewers with simple DIY experiments on how to trace possible adultery. By doing this at home one can at least become self-reliant and determine if what is being consumed is indeed safe,” he adds.


The series comes at a time when there apprehension in the minds of consumers over the toxic composition of chemicals in packaged food products. The series will also address certain aspects of labelled food products and educate buyers on identifying the elements that may be harmful for consumption.


“The tests on our shows will be simple and effective in identifying adulteration in food. For example sugar, an ingredient that is used in every household can be easily tested for adulteration with water. All one needs to do is add a little water to sugar and check if it leaves a chalky residue. If yes, it could mean that the sugar has been mixed with Calcium Carbonate which is extremely risky to the health, if consumed. Ideally sugar when diluted with water should be clear once dissolved. Most tests on the show will be as simple as this and we are sure that these simple experiments will help viewers tremendously,” says Gupta.


“Our objective is to help people safeguard their interests and take precautionary measures against health hazards. In today’s competitive market, some unethical companies may resort to misleading the consumer by misrepresenting facts in their communications or in extreme cases cut corners to capture market share. It is upto to consumer to carry out due diligences and protect their own and family’s health. We hope our viewers will benefit from F – Factor,” concludes Gupta.

Latest Reads
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories