Television

Care World TV?s new series ?F ? Factor? to eradicate factor of fear in food

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MUMBAI: Care World TV will host a new series, ?F ? Factor? to help people deal with the nuisance of food adulteration. The fifty-two episode series will have well-known microbiologists on the show, who will demonstrate simple Do-It-Yourself (DIY) tricks and tips of testing food products at home. The series will be aired from July 1st and is aimed at informing viewers about different types of adulteration in various food items. The emphasis of the show will be to educate viewers about adulteration and its harmful health effects and will also inform them about different types of packaging done for different food items.

?Food adulteration has become so common that almost everyone is suffering from its consequences. Being a health and wellness channel it is our prime concern to alert and educate our viewers about the existing malpractices and identify ways to counter it,? says Ajit Gupta, Managing Director, Care World TV. ?We have set out on a mission to fight this malpractice that is rampant in the market and which is affecting people?s health. Each show will demonstrate different everyday food items like fruits, sugar, ghee, ice-cream, sweets, milk among others and the experts will guide viewers with simple DIY experiments on how to trace possible adultery. By doing this at home one can at least become self-reliant and determine if what is being consumed is indeed safe,? he adds.

The series comes at a time when there apprehension in the minds of consumers over the toxic composition of chemicals in packaged food products. The series will also address certain aspects of labelled food products and educate buyers on identifying the elements that may be harmful for consumption.

?The tests on our shows will be simple and effective in identifying adulteration in food. For example sugar, an ingredient that is used in every household can be easily tested for adulteration with water. All one needs to do is add a little water to sugar and check if it leaves a chalky residue. If yes, it could mean that the sugar has been mixed with Calcium Carbonate which is extremely risky to the health, if consumed. Ideally sugar when diluted with water should be clear once dissolved. Most tests on the show will be as simple as this and we are sure that these simple experiments will help viewers tremendously,? says Gupta.

?Our objective is to help people safeguard their interests and take precautionary measures against health hazards. In today?s competitive market, some unethical companies may resort to misleading the consumer by misrepresenting facts in their communications or in extreme cases cut corners to capture market share. It is upto to consumer to carry out due diligences and protect their own and family?s health. We hope our viewers will benefit from F ? Factor,? concludes Gupta.

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