Television

Care World TV eyes digital space for growth

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/22/Untitled-8.gif?itok=UTu4e2-x

MUMBAI: Digital is the way forward and grasping the same is healthcare channel Care World TV, which has added two lakh subscribers and crossed 12 crore views on YouTube.

The channel, which plans to digitalize its content, has already partnered with Shemaroo Films, Rajshri Films and Culture Machine in order to expand its presence in this space.

The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.

“Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube, which is increasing each day, taking steps to digitalize the platform seems only logical,” said Care World TV managing director Ajit Gupta.

Care World’s YouTube network presently has five channels: Beauty Mantra, My Food Court, Love, Sex and Drama (LSD), The Daily Doctor and Care World Events. The channel will add FitVit – your personal trainer, in the near future.

“All our YouTube channels are unique and address various subjects. Care World helps you become a better you with Do-It-Yourself videos covering everything from exercise, diet; and healthy living to style, makeup and fashion tips. All these programmes are meant to appeal as personalized content to the viewer and so we’ve maintained the highest quality of recording and streaming the shows. We are sure that this will not only enrich the audiences’ experience but also will set a new audio-visual benchmark in the field of healthcare,” added Care World TV creative head Ashok Singh.

“After creating these channels on YouTube, we also plan to launch one more offline content channel on Daily Motion. Yupp TV and Roku TV are already running HD version of Care World TV. Care World’s future plan is to integrate all YouTube channels to one mobile application for easy accessibility to all our viewers around the globe,” concluded Gupta. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/star-vijay.jpg?itok=I5oEbVCf
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/zee.jpg?itok=zNZLXQnT
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories