MUMBAI: Early this month, youth channel, bindass, came up with a brand campaign ‘B for Change’. This came in after almost three years after its ‘What I am’ campaign.
And taking its promise of “Enabler of Purposive Action” a step further, the channel has launched a latest show Halla Bol. The first show under the binadaas’ new brand campaign, Halla Bol, will showcase stories inspired by various real life instances and celebrates the victories of women who stood their ground to emerge as heroes.
“Halla Bol is a show with a significant change in narrative in the way women can fight real life crimes which are a part of any young woman’s everyday life. bindass’ shows such as Emotional Atyachaar and Yeh Hai Aashiqui have already established a bench mark when it comes to representing young change-makers from our every-day life. Today’s youth are the do generation, they are restless to act and that’s exactly what you will see in the show. We plan to extend the flavor of the ‘b for change’ campaign with ‘Halla Bol’. These are stories of women who’ve fought back for themselves and that’s what every young Indian should do”, says bindass director content Shalini Sethi.
The show will be hosted by popular television actor Karan Tacker, who will take the viewers through the hard-hitting stories and also provide a man’s perspective. “I am delighted to be a part of this show. ‘Halla Bol’ is an eye-opener for all the young people of our country, especially for men whose value system allows them to be unjust and for women who tolerate injustice in silence. This show, illustrates how a little strength and self-confidence goes a long way in bringing about meaningful change”, says the actor.
In its first episode bindass Halla Bol will showcase a blazing issue prevalent in the society – that of eve teasing. Every episode will have the female youth icon who will tell her tale, thus encouraging viewers to take purposive action. The episodes would conclude with the debunking of inane myths that surround women’s issues.
The show will go on air from today (28 February) at 7pm.