Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

MUMBAI: Known for its celebrity brand endorsements, Best Deal TV was recently lauded for going ‘people first’ with its notable campaign on women empowerment. Best Deal TV now seeks out women entrepreneurs with the #WeRespect campaign Devised to shout out its new policy that offers women consumers to exclusively become its Direct Channel Agents (DCA), the campaign has already garnered a positive response.

A DCA’s role is simple. “Their job is to book orders for us from our mobile app or paper catalogue. For every successful order best deal pays a commission to the agent. We will also handle the advertising training for the fulfilment of the order,” informs Best Deal TV, CEO Raj Kundra.

Elaborating on the concept, Kundra says, “The idea was to empower women who were keen to create an income working from home or as a second job for further financial stability.” Given that the channel’s 70 per cent target group are women, the campaign can also surge up the viewership, Kundra feels.

When asked how being a DCA for the channel would empower women, Kundra explains that the system works on simple commission basis.  “We pay very good commissions on each successful order and a DCA can build her army of sales personnel under her wing, making a commission even on their sales. The idea is with minimum headache to give maximum benefits to the DCA agents to become financially independent selling our exclusive and innovative products,” he adds.

Having his wife and company shareholder, actress turned entrepreneur Shilpa Shetty Kundra as the face of the campaign also benefits greatly, Kundra admits. “Home shopping as a business runs on trust and credibility so having Someone like Shilpa and Akshay as faces and co-owners in the company makes a huge difference. Cricket and Bollywood are two things that help sell everything in India, and if used properly can be a winning combination, which is the founding thought behind our channel,” says Kundra.

So far, Best Deal TV has released a TVC starring Shilpa Shetty Kundra titled ‘Women Empowerment’ which has garnered many queries. “The ad was made in house and conceptualised by our channel’s head Manish Dubey and executed by Nazar Abbas.,” Kundra says.

Further explaining the channel’s marketing strategy, Kundra shares, “We have also done some targeted SMS blasts to our TG and we are using celebrity social media handles to get the message out there. We have allocated a sizeable budget to advertise in the market and create this model.”

Besides OOH advertising, the channel is also looking at ground activation. “We will look at on ground activation. We have recently ties up with, India's first female placement agency and have received many leads from them. We do talks at colleges on female empowerment NGO's,” Kundra elaborates.

It is interesting to note that while the campaign addresses women, the DCA offer is not restricted to the fairer sex alone. “We are not restricted to just women agents and the idea is to create a battalion of over 10,000 DCA's across the country. Even if each books one order a day that's 10,000 orders. My dependency on carriage of my channel is reduced,” Says Kundra further shedding light on his marketing strategy with this new initiative.

Founded by Bollywood actor Akshay Kumar and Raj Kundra, Best Deal TV is an Indian celebrity driven 24/7 Home shopping channel that specialises in the sale of consumer products via innovative and immersive on and off screen experiences. The home shopping channel has multiple platform presence via TV, mobile, online and retail.

Latest Reads
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories