Television

Zee Talkies is the No.1 channel of Maharashtra, marching ahead of all other channels

MUMBAI: After a string of successes in the last financial year, Zee Talkies becomes the highest reach channel of Maharashtra with over 2 crore viewers, ahead of all Marathi GEC’s.

 

Not only that with the increasing popularity of Marathi Cinema over General Entertainment Zee Talkies has acquired the No.3 position in the genre, pacing ahead of a leading GEC in Maharashtra (Zee Talkies GTVT 48398, ETV Marathi GTVT 47890).

 

The current skew of multiple initiatives on the channel and a fresh line-up ‘Majha Chakula’ and ‘Dhingana Unlimited’ coupled with robust programming – scheduling, has created a lot of affinity amongst the audience thus driving additional viewers to the channel. Even though Zee Talkies has always enjoyed the highest Time spent by audiences on any movie channel, consistently maintaining the highest reach for 7 weeks has been challenging task which has been successfully handled by the team.

 

Bavesh Janavlekar, Business Head, Zee Talkies, says, “We want to position Zee Talkies as a FEC (Film Entertainment Channel). This implies that along with the best and latest Marathi movies the audience would also be exposed to the best of film entertainment whether it’s an event or a show. The current channel strategy has created a lot of affinity amongst the channel audience, thus making it the No.1 channel of Maharashtra. The channel reach numbers are a true indicator of the escalating popularity of Zee Talkies in Maharashtra. I would like to thank the viewers for their invariable support through which the channel has expanded to newer horizons.”

 

“Going forward, Zee Talkies plans to roll out some key initiatives with the aim to scale the channel to newer heights and provide quality entertainment to the audiences of Maharashtra”; adds Bavesh

 

With its promise of continuous innovation coupled with non-stop entertainment Zee Talkies brings to you ‘Naveen Duniyadaari’ on 27th April @ 12pm & 7pm with a twist in the story.

 

The best is yet to come!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/01/Untitled-1.jpg?itok=aGzJeYwZ
Anil Lale returns to Viacom18 as head of business & legal affairs

MUMBAI: It can be termed as return of the prodigal. Anil Lale takes charge at Viacom18 as senior vice-president and head of business & legal affairs this September. He will report to group general counsel Sujeet Jain. This is Lale’s second stint with Viacom18 where he is returning to head the...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/ten1.jpg?itok=2i8wv1fn
Sony Pictures to acquire Ten Sports from Zee

MUMBAI: Sony Pictures Networks India (SPN) today announced that SPN and its affiliates have entered into definitive agreements to acquire TEN Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries for 385 million U.S. dollars. Completion of the acquisition is subject...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/NP-Singh-and-Punit-Goenka-at-the-signing-ceremony---20160831.jpg?itok=AujRW9QU
ZEEL files Ten Sports sale details with BSE

MUMBAI: Further to the announcement of the acquisition of its Ten Sports Network by Sony Pictures Networks India, Zee Entertainment Enterprises, issued a disclosure report to the Bombay Stock Exchange (BSE) giving further details of the deal.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/olympics.jpg?itok=_lrJ3XL9
Star's multi-screen Rio 2016 coverage gets thumbs up from viewers

MUMBAI: With 191 million viewers tuning into watch the just concluded Rio Olympics in Brazil and every two out of three doing so on Star Sports channels, coupled with nearly 70 percent of the reach of television in affluent homes in the top 6 metros via digital platform Hotstar, it has been a gold...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/Punit%20Goenka.jpg?itok=OzvGHjO9
SPN India acquires ZEEL's Ten Sports for USD 385 mn

MUMBAI: Sony Pictures Networks India (SPN) has announced that SPN and its affiliates have entered into definitive agreements to acquire TEN Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries for 385 million U.S. dollars. Completion of the acquisition is subject to...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/ten%20sports%20network%20wwe.jpg?itok=kA0kbcf-
Ten Sports proposed sale: Biz acumen trumps emotions

NEW DELHI: In business, emotions have importance, but they have to be weighed against the larger interest (of the company). This was Zee boss Subhash Chandra telling an eager journalist on the media beat for a business newspaper in the fag end of 90s after having just bought out Rupert Murdoch from...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_37.jpg?itok=YurkNzHi
CNN-News18 #HelpAshmita Campaign

In the aftermath of India’s performance at the Rio Olympics, the discussion across the country turned to what needs to be done in order to improve the country’s ranking at the Tokyo Olympics in 2020. Against this backdrop, CNN-News18 took the lead not only in terms of coming up with a unique...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_36.jpg?itok=aiVE7g5P
MTV's Dell Campus Diaries takes of college life

MTV has partnered with Dell to uncover stories from every campus across the country. Dell Campus Diaries by MTV is an immersive college connect program that digs into what makes college life tick. It allows youngsters to showcase talent, collaborate with peers and archive college quirks.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_35.jpg?itok=mGA70TBD
&TV to air new series 'Badho Bahu'

&TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories