Television

Zee Media launches Zee Kalinga in Odisha

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/03/kalinga_logo.jpg?itok=fTPz5GfI

MUMBAI:  Zee News Media Corp (ZMCL) continues to expand its presence in the regional news space. As part of its new format of Terrestrial Entertainment Network (TEN), the television news group has launched Odia language Zee Kalinga to tap viewers in the state of Orissa.

Zee Kalinga replaces Telugu language Zee 24 Gantalu which discontinued its operations in November 2013 as Zee News found the Andhra Pradesh market to be a highly competitive market. In January this year, ZMCL decided to move into Odisha with Zee Kalinga. The channel has been in preparation since six months and all it had to do was to apply to the Ministry of Information and Broadcasting (MIB) for converting its news licence from one channel to another. The approval from the MIB came through in January this year.

ZMCL has hired around 100 employees for the Odia channel, with Amitava Bhattacharya as EVP, Satya Prakash Nayak as Resident Editor, Arjya Patnaik as Programming Head and Aryabhatta Dash as Marketing Manager. In the TEN format, the programming is equally divided between news and non-news shows.

News will have several bulletins, chat shows and factual entertainment capsules, while non-news will have four fiction shows and two reality shows. “The key differentiator in the content strategy of the channel is to cut across audiences and serve them varied types of content on a platter. Zee Kalinga, through its unforgettable and powerful content, will bring to life a unique philosophy of ‘all in one’ entertainment,” says Bhattacharya.

News is being created in-house while non-news shows have been outsourced to production houses. Half-an-hour bulletins will be spread across the day, while one hour news discussion will be telecast during prime time for five days a week. Special bulletins are also planned on sports, business and other special stories.

Some of the non-news shows are Asha Ra Akash produced by Urmi Communications, Katha Ta Etiki by Shri Ganesh Telefilms, Abhinetri by Vidisha Kraft, Mo Jejemaa by Herald, Maa Raan Micha Kahuni by Asian Shopping Club and Mr. and Miss Kalinga by Prelude Novel Ventures. Three dubbed non-news shows are also to be aired - Bikram Betaal, Ramayana and Buddha.

Zee Kalinga will have its main office at Bhubaneshwar and bureaus in Sambalpore, Behrampore and Balasore. It will cater to cable and satellite homes with people above four years of age falling under socio-economic classification of A, B and C.

A marketing campaign, created by Sanket Communications, has been undertaken to proclaim the tagline ‘Mu Odia, Mo Odisha’. Print ads will begin tomorow in newspapers Samay, Samvad and Samaj while outdoor advertising is planned in Bhubaneshwar and other TAM towns. Sources say the marketing spend is to the tune of Rs 1 crore. BTL activities began last week while radio and outdoor began today. About 37 spots have been bought for outdoor hoardings.

Advertisers are still being sought, some of them being from the retail, education, real estate and government sectors. The channel plans to have just 20 per cent advertisers from Bhubhaneshwar while the rest will be spread from across the country. It is looking to tap into a robust Rs 100 crore advertising market (news and regional entertainment put together).

The channel will be available free-to-air till March after which it will be coverted into a pay TV channel. “We are covered on Ortel, Variety, Manthan and most other local LCOs. On DTH, we are live on Dish TV and Airtel Digital. This will give us 90 per cent plus reach in overall Orissa and 95 per cent in digital,” says Bhattacharya.

As far as the name of the channel is concerned he adds, “Kalinga is its old name so we just felt like keeping it.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/zee.jpg?itok=zNZLXQnT
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories