Television

Zee Marathi to premiere National Award winning children's film ‘Elizabeth Ekadashi’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/29/zeemarathi.jpeg?itok=7_xrnuix

MUMBAI: Zee Marathi is all set to premiere the National-Award winning Best Children's Film Elizabeth Ekadashi.

The channel will air the movie on 31 May at 7 pm.

Paresh Mokashi, who also won accolades for his Marathi film Harishchandrachi Factory, has directed Elizabeth Ekadashi, which is a gripping emotional tale of three children and a bicycle.

Elizabeth Ekadashi unfolds the poignant but entertaining story of two young siblings - Dnyanesh and Mukta. Dnyanesh is a very bright kid who supports his mother after the death of his father. The family that gets into an unexpected problem and the movie captures the efforts the two children take to pay off their mother's debts and also save Elizabeth, the cycle gifted to Dnyanesh by his late father, which will be sold by their mother to pay off their debts. 

The premiere of the movie is woven around the thought 'Natapunhabalpanashi,' which encourages viewers to relive their childhood. The on-air promotions of the movie have already been carrying this thought and have brought out the various facets of childhood in the promo.  The off-air campaign too has focused on carrying this thought forward.

Using the TV and outdoor medium extensively to promote the premiere of the movie, Zee Marathi’s special feature for the off air campaign has been the unique social media promotions that have been carried out. Dubsmash videos of dialogues from the movie have been used with leads from the Zee Marathi shows dubbing the dialogues and recreating the magic of the scenes from the movies.

Additionally, the hit song 'Dagad Dagad' has been reshot with the artists from the fiction show Dil Dosti Duniydari.

The music video can be seen here

Additionally, the channel has also used radio extensively in 12 cities across Maharashtra with the creatives hammering the songs and dialogues from the movie.

Zee Marathi business head Deepak Rajadhyakshasaid,“We always try to create value in the movies during World Television Premieres. For Elizabeth too we have shot with the artists from the movie on location in Pandharpur and tried to capture the behind the scenes from the movie. The movie was a landmark for the Marathi movie industry and the kids became instant hit with the viewers. There is a lot of curiosity about them and people want to know more the children and the making of the movie. Hopefully the efforts in presenting the movie with that little extra will be enjoyed by the viewers.”

After premiering Lai Bhaari in January this year starring ReiteshDeshmukh, Elizabeth Ekadashiwill be Zee Marathi’s next big premiere.

Elizabeth Ekadashi stars with ShrirangMahajan, SayaliBhandarkavthekar, PushkarLonarkar, NanditaDhuri and others. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories