Television

Zee Marathi to premiere National Award winning children's film ‘Elizabeth Ekadashi’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/29/zeemarathi.jpeg?itok=tqIBjOWM

MUMBAI: Zee Marathi is all set to premiere the National-Award winning Best Children's Film Elizabeth Ekadashi.

The channel will air the movie on 31 May at 7 pm.

Paresh Mokashi, who also won accolades for his Marathi film Harishchandrachi Factory, has directed Elizabeth Ekadashi, which is a gripping emotional tale of three children and a bicycle.

Elizabeth Ekadashi unfolds the poignant but entertaining story of two young siblings - Dnyanesh and Mukta. Dnyanesh is a very bright kid who supports his mother after the death of his father. The family that gets into an unexpected problem and the movie captures the efforts the two children take to pay off their mother's debts and also save Elizabeth, the cycle gifted to Dnyanesh by his late father, which will be sold by their mother to pay off their debts. 

The premiere of the movie is woven around the thought 'Natapunhabalpanashi,' which encourages viewers to relive their childhood. The on-air promotions of the movie have already been carrying this thought and have brought out the various facets of childhood in the promo.  The off-air campaign too has focused on carrying this thought forward.

Using the TV and outdoor medium extensively to promote the premiere of the movie, Zee Marathi’s special feature for the off air campaign has been the unique social media promotions that have been carried out. Dubsmash videos of dialogues from the movie have been used with leads from the Zee Marathi shows dubbing the dialogues and recreating the magic of the scenes from the movies.

Additionally, the hit song 'Dagad Dagad' has been reshot with the artists from the fiction show Dil Dosti Duniydari.

The music video can be seen here

Additionally, the channel has also used radio extensively in 12 cities across Maharashtra with the creatives hammering the songs and dialogues from the movie.

Zee Marathi business head Deepak Rajadhyakshasaid,“We always try to create value in the movies during World Television Premieres. For Elizabeth too we have shot with the artists from the movie on location in Pandharpur and tried to capture the behind the scenes from the movie. The movie was a landmark for the Marathi movie industry and the kids became instant hit with the viewers. There is a lot of curiosity about them and people want to know more the children and the making of the movie. Hopefully the efforts in presenting the movie with that little extra will be enjoyed by the viewers.”

After premiering Lai Bhaari in January this year starring ReiteshDeshmukh, Elizabeth Ekadashiwill be Zee Marathi’s next big premiere.

Elizabeth Ekadashi stars with ShrirangMahajan, SayaliBhandarkavthekar, PushkarLonarkar, NanditaDhuri and others. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/The-Bourne-Legacy.jpg?itok=bBiJiS4E
Third Kind, Bourne To Kill, Species III & Predestination to be shown on Movies Now 2

MUMBAI: We are arriving at the end of 2016 and to celebrate the year that has gone by, Movies Now 2 is set to sway its viewers with some swag and style. The channel has lined up a series of Hollywood movies filled with action, sci-fi and fantasy. Audience can witness some of the most amazing unique...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi%20Shankar%20Prasad.jpg?itok=Ylk_C8Bk
Cashless villages 'Mumkin Hai' with new channel & Rs 5-cr campaign

MUMBAI: The government has launched 'DigiShala', a Doordarshan free DTH channel, to promote cashless transactions in India -- the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency:...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories