Television

Zee Marathi to premiere National Award winning children's film ‘Elizabeth Ekadashi’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/29/zeemarathi.jpeg?itok=tqIBjOWM

MUMBAI: Zee Marathi is all set to premiere the National-Award winning Best Children's Film Elizabeth Ekadashi.

The channel will air the movie on 31 May at 7 pm.

Paresh Mokashi, who also won accolades for his Marathi film Harishchandrachi Factory, has directed Elizabeth Ekadashi, which is a gripping emotional tale of three children and a bicycle.

Elizabeth Ekadashi unfolds the poignant but entertaining story of two young siblings - Dnyanesh and Mukta. Dnyanesh is a very bright kid who supports his mother after the death of his father. The family that gets into an unexpected problem and the movie captures the efforts the two children take to pay off their mother's debts and also save Elizabeth, the cycle gifted to Dnyanesh by his late father, which will be sold by their mother to pay off their debts. 

The premiere of the movie is woven around the thought 'Natapunhabalpanashi,' which encourages viewers to relive their childhood. The on-air promotions of the movie have already been carrying this thought and have brought out the various facets of childhood in the promo.  The off-air campaign too has focused on carrying this thought forward.

Using the TV and outdoor medium extensively to promote the premiere of the movie, Zee Marathi’s special feature for the off air campaign has been the unique social media promotions that have been carried out. Dubsmash videos of dialogues from the movie have been used with leads from the Zee Marathi shows dubbing the dialogues and recreating the magic of the scenes from the movies.

Additionally, the hit song 'Dagad Dagad' has been reshot with the artists from the fiction show Dil Dosti Duniydari.

The music video can be seen here

Additionally, the channel has also used radio extensively in 12 cities across Maharashtra with the creatives hammering the songs and dialogues from the movie.

Zee Marathi business head Deepak Rajadhyakshasaid,“We always try to create value in the movies during World Television Premieres. For Elizabeth too we have shot with the artists from the movie on location in Pandharpur and tried to capture the behind the scenes from the movie. The movie was a landmark for the Marathi movie industry and the kids became instant hit with the viewers. There is a lot of curiosity about them and people want to know more the children and the making of the movie. Hopefully the efforts in presenting the movie with that little extra will be enjoyed by the viewers.”

After premiering Lai Bhaari in January this year starring ReiteshDeshmukh, Elizabeth Ekadashiwill be Zee Marathi’s next big premiere.

Elizabeth Ekadashi stars with ShrirangMahajan, SayaliBhandarkavthekar, PushkarLonarkar, NanditaDhuri and others. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories