Television

Zee Marathi plans marketing push for Riteish Deshmukh's 'Lai Bhaari' premiere

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/01/23/tv%20regional.jpg?itok=Z39_AkEE

MUMBAI: Actor Riteish Deshmukh's top grossing blockbuster hit - Lai Bhaari will be premiered on Zee Marathi on 25 January, 2015 at 7 pm.

The premiere of the movie will be supported by a campaign with focus on TV, print and outdoor media. Some of the key initiatives of the campaign were the innovations undertaken on the outdoor campaign with a cutout of Riteish at strategic locations. The outdoor campaign spanned across 17 cities with Mumbai and Pune being the focus markets. Transit medium was also extensively used for the outdoor campaign. 

Another first in the campaign was a direct mailer in the form of a branded 'fiber brick' reminiscent of the bricks used by Riteish in the movie, were distributed amongst the trade fraternity. The social media campaign offers a contest with a chance to win goodies like silver coins, EsselWorld passes and autographed memorabilia from Riteish Deshmukh himself.

Zee Marathi business head Deepak Rajadhyaksha said, ?Lai Bhaari has enthralled audiences across Maharashtra smashing the previous box office records. It has been a remarkable year for the Marathi movie industry and this has coincided with a great year for Zee Marathi. The premiere of Lai Bhaari is another treat for our viewers and reaffirms the fact that Zee Marathi treats special properties like movie premieres differently, creating a unique experience for the viewers. The movie has been a cult and has already generated huge interest and buzz in the market. We hope to better our own performance with the premiere of Lai Bhaari.?

Lai Bhaari marks Riteish Deshmukh's debut in the Marathi movie industry. It has been directed by Nishikant Kamat and also stars Radhika Apte, Aditi Pohankar, Tanvi Azmi and Sharad Kelkar.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/golf.jpg?itok=t1xZuWYj
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/cnn.jpg?itok=IIZst38X
TURNER’S KIDS AND NEWS CHANNELS WIN BIG AT INAUGURAL ASIAN ACADEMY CREATIVE AWARDS

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/history.jpg?itok=B9C8evmw
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/fest.jpg?itok=5V_pyoi4
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/dicsovery.jpg?itok=ZYY7lByI
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/EPIC.jpg?itok=i91JRmMd
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/VBS_18.jpg?itok=QUi27pWH
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/zmat.jpg?itok=1WsUWFIY
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories