Television

Zee Marathi achieves 1 year of consistent leadership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/07/zee_marathi.jpg?itok=IOZ956qX

MUMBAI: Zee Marathi today completes 1 year of undisputable leadership in the Marathi General Entertainment Genre.  It is consistently the No. 1 channel from Week 31 {2013} till date.



Zee Marathi has the highest Avg Weekly GTVT across Marathi and Hindi GEC in Maharashtra market in the last 53 weeks.



Zee Marathi is connecting with 1.92 crs (Avg Weekly Reach) audiences on a weekly basis which is the highest reach across Marathi genre.



Zee Marathi is clocking 76657 Avg Weekly GTVTs in 15+ ABC which is higher than any Hindi or Marathi GEC in Maharashtra market.



The channel has had an eventful year marked with many milestones:



• Zee Marathi’s shows top the charts

               o    It has gained slot leadership across slots



               o    Honaar Sunn Mee Hya Gharchi has a 62% share of the 8:00 PM slot & Julun Yeti Reshimgaathi has a 50% share of the 8:30 PM slot with respect to other Marathi GECs.



               o    Honaar Sunn Mee Hya Gharchi- 2 hour wedding episode clocked 4130 TVTs– the highest viewership delivered by any fiction special across all GECs since the last five years and collectively with the marathon got 10 Mn viewers.



• Movies see a new high on Zee Marathi



               o    Duniyadari rated 4475 TVTs the highest movie rating since the last five years in the genre.



               o    Parents and children collectively watched a film about growing up Balak Palak garnering 2734 TVTs.



               o    Fandry’s WTP with its campaign for social change managed to create viewership for parallel cinema with the film getting 3172 TVTs.



• Events of unmatched scale and impact



              o Zee Marathi Awards was the highest rated event across all GECs in FY 14



              o    Uncha Majha Zokha Puruskaar – women’s achiever awards in its first year rated 1385 TVTs.



• Creating premium content for premium audiences



              o    Nakshatra the afternoon slot created to feature best of the best Marathi Plays rates higher than the Avg ratings of Prime Time of           competition in SEC AB 15+& almost at par in 15+ABC.



Zee Marathi has relentlessly strived to maintain the legacy the channel has built, and foster the relationships we have with our audiences. We seek to grow that legacy and entertain the people of Maharashtra with constant innovation and excellence.



Data Source:

TAM, All Mah, CS4+, CS 15+ ABC, CS 15+ AB, Time Frame: Wk 31{13}- Wk 31{14} *TAM Data, CS AB15+, All Mah, ZM :Avg TVTs wk 19-30, Sunday, Nakshtra (Drama) 1300 , EM:Avg TVTs, 30 Min, Wk19-30'14, Mon-Sat,18:30-22:29, SP:Avg TVTs, 30 Min, Wk19-30'14, Mon-Sat,19:00-23:59.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/nba.jpg?itok=nBXV1nWR
NBA, Times Studio partner to promote basketball

Times Studio, a digital video content company of Times Group and The National Basketball Association (NBA) today announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms that reach more than 45 million...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/zee.jpg?itok=7yS4jsn5
Zee Entertainment Honoured with 16 Awards at PromaxBDA India

Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/bhatt.jpg?itok=QsExMcky
Star Plus unveils new look, Alia Bhatt as brand campaign face

Star India is continuing to glitter, what with a successful IPL season just concluding. And just as the IPL finale was underway, it unveiled a new look for its lead general entertainment channel Star Plus.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/Raj-TV.jpg?itok=Pq9WPU2i
Raj TV aims to climb ratings chart with 5 new primetime shows

MUMBAI: Tamil general entertainment channel (GEC) Raj TV has given the channel a makeover by introducing five new shows in its primetime starting today, 28 May. The five new fiction shows will air between 7 pm to 9.30 pm starting with Kadal Kadanthu Udhyogam followed by Gangadharanai Kanoam at 7....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/ipl.jpg?itok=Kx126Oo_
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories