Television

Zee Marathi achieves 1 year of consistent leadership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/07/zee_marathi.jpg?itok=IOZ956qX

MUMBAI: Zee Marathi today completes 1 year of undisputable leadership in the Marathi General Entertainment Genre.  It is consistently the No. 1 channel from Week 31 {2013} till date.



Zee Marathi has the highest Avg Weekly GTVT across Marathi and Hindi GEC in Maharashtra market in the last 53 weeks.



Zee Marathi is connecting with 1.92 crs (Avg Weekly Reach) audiences on a weekly basis which is the highest reach across Marathi genre.



Zee Marathi is clocking 76657 Avg Weekly GTVTs in 15+ ABC which is higher than any Hindi or Marathi GEC in Maharashtra market.



The channel has had an eventful year marked with many milestones:



• Zee Marathi’s shows top the charts

               o    It has gained slot leadership across slots



               o    Honaar Sunn Mee Hya Gharchi has a 62% share of the 8:00 PM slot & Julun Yeti Reshimgaathi has a 50% share of the 8:30 PM slot with respect to other Marathi GECs.



               o    Honaar Sunn Mee Hya Gharchi- 2 hour wedding episode clocked 4130 TVTs– the highest viewership delivered by any fiction special across all GECs since the last five years and collectively with the marathon got 10 Mn viewers.



• Movies see a new high on Zee Marathi



               o    Duniyadari rated 4475 TVTs the highest movie rating since the last five years in the genre.



               o    Parents and children collectively watched a film about growing up Balak Palak garnering 2734 TVTs.



               o    Fandry’s WTP with its campaign for social change managed to create viewership for parallel cinema with the film getting 3172 TVTs.



• Events of unmatched scale and impact



              o Zee Marathi Awards was the highest rated event across all GECs in FY 14



              o    Uncha Majha Zokha Puruskaar – women’s achiever awards in its first year rated 1385 TVTs.



• Creating premium content for premium audiences



              o    Nakshatra the afternoon slot created to feature best of the best Marathi Plays rates higher than the Avg ratings of Prime Time of           competition in SEC AB 15+& almost at par in 15+ABC.



Zee Marathi has relentlessly strived to maintain the legacy the channel has built, and foster the relationships we have with our audiences. We seek to grow that legacy and entertain the people of Maharashtra with constant innovation and excellence.



Data Source:

TAM, All Mah, CS4+, CS 15+ ABC, CS 15+ AB, Time Frame: Wk 31{13}- Wk 31{14} *TAM Data, CS AB15+, All Mah, ZM :Avg TVTs wk 19-30, Sunday, Nakshtra (Drama) 1300 , EM:Avg TVTs, 30 Min, Wk19-30'14, Mon-Sat,18:30-22:29, SP:Avg TVTs, 30 Min, Wk19-30'14, Mon-Sat,19:00-23:59.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/ganga.jpg?itok=SbPCInsu
ZEEL to revamp Big Magic, Big Ganga

Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/chndra.jpg?itok=SsRnkyG_
Launch of ZEEL’s lifestyle channels round the corner

Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/spn.jpg?itok=WBljFguF
SPN India recognised as one of the best companies for women in India

Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/charlie.jpg?itok=JcvPrf27
BBC Global news Appoints Charlie Villar as new COO

BBC Global News Ltd, the BBC’s commercially funded international news arm, has announced the appointment of Charlie Villar to its newly-created Chief Operating Officer position.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/vicom.jpg?itok=XzmI9t6N
Viacom Inc misses EPS forecast but revenue beats expectations

Even as its India business, Viacom18, celebrates its 10th anniversary, Viacom Inc’s stock on Nasdaq came under pressure after missing the earnings per share (EPS) forecast for the fourth quarter ended September 30, 2017. The company also reported financial results for the fiscal year ended...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Rajesh_Kamat.jpg?itok=nQaRNSaU
People are Viacom18's strongest competitive edge, says Rajesh Kamat

The mood is celebratory at Viacom18’s offices as it readies for its invite-only tenth anniversary bash at Mumbai’s NSCI Dome on the evening of 17 November. The Reliance-Viacom joint venture satellite TV network is ranked among the top five–and probably in the top three in the Hindi GEC space–in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Danish_Khan.jpg?itok=8dS0Vx8s
'Porus' will alter the economics of the ecosystem, says SET's Danish Khan

MUMBAI: Gone are the days when high budget would only indicate stellar Bollywood movies. Today, even the Indian television industry is not leaving any stone unturned to give its audience the same feel and quality.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Aditya_Pittie.jpg?itok=n3RxQhyN
Epic TV completes 3 years, launches new show 'Sharanam'

MUMBAI: Commemorating the completion of three years on Indian television on 19 November, infotainment channel Epic TV will add a range of new shows starting with Sharanam, which will be narrated by Juhi Chawla.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories