Zee Marathi achieves 1 year of consistent leadership

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By indiantelevision.com Team Posted on : 07 Aug 2014 07:04 pm

MUMBAI: Zee Marathi today completes 1 year of undisputable leadership in the Marathi General Entertainment Genre.  It is consistently the No. 1 channel from Week 31 {2013} till date.

Zee Marathi has the highest Avg Weekly GTVT across Marathi and Hindi GEC in Maharashtra market in the last 53 weeks.

Zee Marathi is connecting with 1.92 crs (Avg Weekly Reach) audiences on a weekly basis which is the highest reach across Marathi genre.

Zee Marathi is clocking 76657 Avg Weekly GTVTs in 15+ ABC which is higher than any Hindi or Marathi GEC in Maharashtra market.

The channel has had an eventful year marked with many milestones:

• Zee Marathi’s shows top the charts
 
               o    It has gained slot leadership across slots

               o    Honaar Sunn Mee Hya Gharchi has a 62% share of the 8:00 PM slot & Julun Yeti Reshimgaathi has a 50% share of the 8:30 PM slot with respect to other Marathi GECs.

               o    Honaar Sunn Mee Hya Gharchi- 2 hour wedding episode clocked 4130 TVTs– the highest viewership delivered by any fiction special across all GECs since the last five years and collectively with the marathon got 10 Mn viewers.

• Movies see a new high on Zee Marathi

               o    Duniyadari rated 4475 TVTs the highest movie rating since the last five years in the genre.

               o    Parents and children collectively watched a film about growing up Balak Palak garnering 2734 TVTs.

               o    Fandry’s WTP with its campaign for social change managed to create viewership for parallel cinema with the film getting 3172 TVTs.

• Events of unmatched scale and impact

              o Zee Marathi Awards was the highest rated event across all GECs in FY 14

              o    Uncha Majha Zokha Puruskaar – women’s achiever awards in its first year rated 1385 TVTs.

• Creating premium content for premium audiences

              o    Nakshatra the afternoon slot created to feature best of the best Marathi Plays rates higher than the Avg ratings of Prime Time of           competition in SEC AB 15+& almost at par in 15+ABC.

Zee Marathi has relentlessly strived to maintain the legacy the channel has built, and foster the relationships we have with our audiences. We seek to grow that legacy and entertain the people of Maharashtra with constant innovation and excellence.

Data Source:
TAM, All Mah, CS4+, CS 15+ ABC, CS 15+ AB, Time Frame: Wk 31{13}- Wk 31{14} *TAM Data, CS AB15+, All Mah, ZM :Avg TVTs wk 19-30, Sunday, Nakshtra (Drama) 1300 , EM:Avg TVTs, 30 Min, Wk19-30'14, Mon-Sat,18:30-22:29, SP:Avg TVTs, 30 Min, Wk19-30'14, Mon-Sat,19:00-23:59.

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