MUMBAI: Starting today, 14 April, one whole hour of primetime slot on Zee Kannada will be replaced with two new shows. As Kannada viewers will be treated to Onde Goodina Hakigalu at 8:00 pm and Sagara Sangama at 8:30 pm.
Onde Goodina Hakigalu will replace Athi Medhura Anuraga and Sagara Sangama will replace Purshottama.
While the former is the story of a broken family with three generations where the female protagonist binds the family, the latter is a love story between two protagonists with different personalities.
Produced by Jaibhuvi Combines, Onde Goodina Hakigalu is a 260 episode series, of which 10 episodes have already been shot. The commissioned show is being shot at Malleshwaram in Bengaluru in standard definition (SD). It is the first time that the house is creating a show for the channel, and has already bagged Nisargalaya Roop Nisarg as its title sponsor.
Sagara Sangama has been produced by Ashu Bedra Ventures that has in the past created several other shows for the channel such as Radha Kalyana, Oggarane Dabbi and Baduku Jataka Bandi. This will also be a 260 episode series, the set for which has been put up at Chandra Layout in Bengaluru. Shot is SD, the title sponsor for the new series will be Santoor.
A huge marketing campaign has been undertaken by the channel to create a buzz for the new shows. Both the series are being promoted together by the channel across mediums. A print ad in newspapers such as Vijay Karnataka (all editions), Prajavani (Bengaluru edition) and Udayavani (Manipal edition) can be seen, starting today. The next two weeks will see promos of the show on Public TV with nearly 30 spots per day along with regular promotion on Zee Kannada.
That apart, 100 hoardings have been bought across the state with 50 in Bengaluru and rest spread across Mysore, Mangalore, Hassan, Davengere, Hubli, Dharwad, Hospete, Raichur, Gadag and Gulbarga, in order to reach out to the audience. Additionally 20 state buses will carry the creatives as well.
Radio spots have been bought in Bengaluru, Mangalore and Mysore with 10 spots per day promoting the two shows together. BTL activity, in the form of leaflet distribution, will also be carried out along with van announcement. The new shows will also feature on the channel’s website and facebook page.