Television

Zee Kannada goes colourful with new logo and look

MUMBAI: A restructuring took place at Zee Kannada in early June 2014 to ensure better management of operations. On the back of this, the Kannada general entertainment channel (GEC) has now embarked on a channel repositioning strategy.

The light blue logo of the channel has given way to a brighter red and blue. This will also be reflected in the on air graphics of the broadcaster including title cards and on screen presentation. The word ‘Kannada’ has been given a silver colour (earlier yellow). The change in the logo will soon be followed by a bunch of fresh programming that will reach out to the younger audiences between 15 to 34 years of age.

According to the channel, this age group contributes to 41 per cent of regional GEC viewership out of which Zee Kannada contributes only 26 per cent while others hold 51 per cent. The aim is to get better TAM ratings with this strategy.

The first show that has been launched in line with the channel refresh is Weekend with Ramesh. During the show one celebrity guest will be spoken to, each week to know about his/her nostalgic moments and life, small tasks as well as audience interaction. Apart from a few new launches slated for the upcoming months, current shows will also be slightly tweaked to appeal to the new audience.

There will be heavy dependence on on-air promotions to highlight the channel’s changed look. This will also be accompanied by a theme song. The channel feels that since blue is a dominant colour for all the Kannada News channels, Zee Kannada (which earlier had light blue colour in the logo) got merged with them. On the other hand GECs generally have a feminine colour scheme. The older colour, elements and packaging, according to Zee Kannada, were not very appealing to the viewers and so it decided to go in for vibrant colours, dynamic elements and a glossy look.

The Kannada GEC market is currently being led by Sun Network’s Udaya TV with Suvarna and ETV Kannada shuffling between two and three. Now, Zee has also pulled up its socks to move up from the fourth position.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_35.jpg?itok=_c-EkWh1
Discovery brings new reality-drama series 'Hardcore Pawn'

Pawning is an old practice and pawn shops are a common phenomenon in the USA, where one can get quick and easy cash by pledging (loan) their personal belongings or selling their valuable items. Discovery’s new reality series HARDCORE PAWN takes viewers into the crazy and dynamic world of American...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_17.jpg?itok=vZbblkwZ
&TV's The Voice India Kids gears up for Battles'

&TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1.jpg?itok=jQeeFfSA
Music genre emerges top gainer in HSM: Chrome week 33

With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/THE%20NUT%20JOB.jpg?itok=BOlV9Nj6
Discovery kids presents the tv premiere of acclaimed animation movie 'the nut job'

Discovery Kids presents the hit animated movie - THE NUT JOB,in Hindi for the time on Indian television. The movie features the adventures of the mischievous squirrel named Surlyand his mute rat partner Buddy in the fictional town of Oakton City.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Arun-Thapar.jpg?itok=JO_E_HqM
A+E Networks|TV18 appoints Arun Thapar as executive vice president & head -content

A+E Networks|TV18 has appointed Arun Thapar as Executive Vice President & Head- Content. The announcement was made today by Avinash Kaul, Managing Director, A+E Networks | TV18 and President - Strategy, Product & Alliances - Network18 to whom Arun reports.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/22/Untitled-1_3.jpg?itok=BG2kE1Ga
TV producer Colosceum's new drive

MUMBAI: Lalit Sharma has one ambition that keeps him up all night, it's the drive to take his production house Colosceum Media into new vistas. The smiling soft-spoken bearded CEO whose charge has built up its reputation as a top notch producer of non-fiction and reality shows would like to balance...

Television Production House TV Commercial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/22/NDTV.jpg?itok=Xe4mZ0K9
NDTV wins 2007-2008 tax appeals case

Delhi-based news broadcaster the Prannoy Roy-headed NDTV has been caught up in a legal tangle with the income tax (IT) department for sometime. Last week, the income tax appellate tribunal (ITAT) ruled in its favour on tax matters related to assessment years 2007-2008 and 2008-2009.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/22/Untitled-1.jpg?itok=MGT1K27o
"Bindass is platform-agnostic; a relaunch is on the cards:" Nikhil Gandhi

Youth are a fickle audience. Especially considering that today’s young are a mobile first generation, and it is difficult to nail them down and make them watch simple telly.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Rio%202016%20Swimming.jpg?itok=l4i63899
Rio 2016: Swimming, archery get high viewership in opening week

NEW DELHI: India may not have a Michael Phelps, rather one doesn’t remember if an Indian swimmer even participated in Rio, but surprisingly swimming garnered maximum viewership of 30.8 (000) Impressions in the initial days of Olympics 2016. According to BARC data for the period of August 6-12,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories