With Newsfast acquisition, Asianet may become dominant regional video news destination

MUMBAI: Asianet News Network group?s digital news media reach now spans four southern languages and English with the acquisition of Newsfast, a leading Tamil digital news platform.

With regional being the growth driver for digital news, Newsfast, though a relative newbie in the space, has been a strong challenger to many of Tamil?s established legacy news brands. Claiming over a million unique visitors, that site is recognised for breaking news especially in the context of the recent volatility in Tamil Nadu?s politics.

A leader in Malayalam and Kannada with and, Asianet News Digital also recently launched

Asianet News Digital chief operating officer Anoop N said ?Asianet has been focusing on creating a compelling digital video news platform that addresses the underserved south through its respective local languages and technology innovations in video and content distribution."

Renowned TV journalist and Newsfast founder Mathivanan M said: ?As a part of Asianet, we will now have access to a wider audience base and a stronger technology platform."

Through this acquisition, Asianet News network gets a headstart in the competitive Tamil digital news space. The network now has the ability to leverage the new Tamil news entity to further enhance the content stream in, its English digital video platform. Newsable recently inducted senior journalist and Firstpost co-founder Lakshmi Chaudhry as an editorial advisor.

Chaudhry said: ?Asianet's strong brand credibility and presence across the four southern states with strong regional teams and deep regional insights, provides us the edge to source and deliver content like none other.?

According to a recent industry report, Tamil (language) has the highest internet adoption amongst regional languages and the Tamil audience is also the most engaged on content with over one-third of them accessing news content online and most of them on mobile devices.

?For brands that work with us, this multi-platform reach across broadcast, print and digital offers a significant opportunity to influence the southern markets,? added Anoop.

?It allows us to craft digital-first solutions with deep regional relevance, supporting brands that want to look at vernacular markets as the next driver for brand expansion and growth. With the very mature Tamil market now in our scope, the opportunity to disrupt with superior content delivery is significant,? he concluded.

Latest Reads
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories