With Newsfast acquisition, Asianet may become dominant regional video news destination

MUMBAI: Asianet News Network group’s digital news media reach now spans four southern languages and English with the acquisition of Newsfast, a leading Tamil digital news platform.

With regional being the growth driver for digital news, Newsfast, though a relative newbie in the space, has been a strong challenger to many of Tamil’s established legacy news brands. Claiming over a million unique visitors, that site is recognised for breaking news especially in the context of the recent volatility in Tamil Nadu’s politics.

A leader in Malayalam and Kannada with and, Asianet News Digital also recently launched

Asianet News Digital chief operating officer Anoop N said “Asianet has been focusing on creating a compelling digital video news platform that addresses the underserved south through its respective local languages and technology innovations in video and content distribution."

Renowned TV journalist and Newsfast founder Mathivanan M said: “As a part of Asianet, we will now have access to a wider audience base and a stronger technology platform."

Through this acquisition, Asianet News network gets a headstart in the competitive Tamil digital news space. The network now has the ability to leverage the new Tamil news entity to further enhance the content stream in, its English digital video platform. Newsable recently inducted senior journalist and Firstpost co-founder Lakshmi Chaudhry as an editorial advisor.

Chaudhry said: “Asianet's strong brand credibility and presence across the four southern states with strong regional teams and deep regional insights, provides us the edge to source and deliver content like none other.”

According to a recent industry report, Tamil (language) has the highest internet adoption amongst regional languages and the Tamil audience is also the most engaged on content with over one-third of them accessing news content online and most of them on mobile devices.

“For brands that work with us, this multi-platform reach across broadcast, print and digital offers a significant opportunity to influence the southern markets,” added Anoop.

“It allows us to craft digital-first solutions with deep regional relevance, supporting brands that want to look at vernacular markets as the next driver for brand expansion and growth. With the very mature Tamil market now in our scope, the opportunity to disrupt with superior content delivery is significant,” he concluded.

Latest Reads
Disney formally closes deal with Fox, massive layoffs expected

Walt Disney Co (Disney) has finally closed the deal with on its $71 billion acquisition of 21st Century Fox (Fox). In recent months, the acquisition received final approval from antitrust regulators across the globe.

Television Production House Fiction
Music genre most benefitted in Chrome DM week 11

Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

Television TV Channels Viewership
Warner Bros chief Kevin Tsujhara to step down

The WarnerMedia group has announced that Warner Bros studios chairman and CEO Kevin Tsujhara is stepping down after allegations of having an affair with a young British actress and helping her secure roles surfaced, according to reports.

Television TV Channels People
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories