Television

Viacom18 completes merger of Prism TV

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/02/Untitled-1_6.jpg?itok=qlmz5WMM

Mumbai: Viacom18 has completed merger of Prism TV Private Limited, thereby integrating five regional channels – Colors Kannada, Colors Marathi, Colors Bangla, Colors Odiya and Colors Gujarati within its fold.

Commenting on the merger, Viacom18 CEO Sudhanshu Vats said, “The regional entertainment broadcast pie commands ~30% viewership in the Indian broadcast space and as consumer preferences are moving towards segmented regional content, this share is only going to grow. This merger allows us to create a single brand that can leverage the individual strengths of the regional channels and harness synergies in terms of content strategy and business processes, helping us amplify long term value for Viacom18. I am particularly pleased that this process has been completed at an opportune time when we are gearing up to celebrate our 10th anniversary, in 2017, with a bigger and unified Team Viacom18.”

With this merger, not only the regional brands but also the Prism TV workforce will become part of Viacom18 and be assimilated seamlessly into its cultural ethos.

Viacom18 had recently launched Colors Super, its second Kannada GEC, further strengthening its share in the Kannada market which it already dominates with Colors Kannada. With this merger, the network seems poised to significantly dial up its regional play at a time when the regional GEC genre is fast emerging as the next ‘big thing’ in the Indian broadcast sector.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/aaj-tak.jpg?itok=HpO81NsY
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/kum.jpg?itok=LjXpL4vc
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/naysar.jpg?itok=qMIf9dJC
B4U motion pictures welcomes Naysar Shah as Vice president - marketing & distribution (film division)

B4U Motion Pictures is thrilled to welcome on board Naysar Shah to the UK head office who has been appointed as Vice President of Marketing and Distribution for the Film Division.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/star-vijay.jpg?itok=I5oEbVCf
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/zee.jpg?itok=zNZLXQnT
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories