Suvarna TV to strengthen 6.30 pm band with new fiction show

BENGALURU: Star Network’s Kannada general entertainment channel (GEC) Suvrana TV is all set to launch a new fiction show titled Pretthi Endarenu. The channel is looking at strengthening its 6.30 pm time band with the new show, which will be aired from Monday to Saturday.


The half an hour show will go on air from 25 May and will replace Ambari, which had a 250 episode run.

Pretthi Endarenu is a story of two young people in love. The couple are childhood friends. The story begins when the male lead Abhishek returns home with a degree from abroad to find Preethi all grown up. 


Suvarna TV has roped in film actors Jahnavi Kamath and Shrunga to play the lead roles in the serial. The duo had acted in the Kannada movie Parrari directed by Chaitanya KM, who is also the director of Pretthi Endarenu. Other notable movies by Chaitanya KM include his debut film, a cult classic, Aa Dingalu that won the Filmfare award for best film and best director.

The title track of Pretthi Endarenu was written by Rashtrakavi (National poet) G S Shivardrappa and was composed about 24 years ago by S R Ramakrishnah. Sharath Lohitawasa debuts his singing career with the tile track of the soap.

Suvarna TV business head Anup Chandrsekharan said, “Our viewers have given a wonderful response to the initial promos and we are excited to reach a wider audience during early primetime through Pretthi Endarenu and strengthen our time band.”


“We keep a bank of 10-15 episodes of each program with us. We have enough content now to run Pretthi Endarenu through 250 to 400 episodes and then depending upon the audience response, we could run the show even longer,” added Suvarna TV head of programming Sudheendhra.

“We generally allocate anything from 60 to 120 seconds per half hour for each sponsor, depending upon the nature of the deal we’ve signed,” a source from the channel told


Suvarna has managed to rope in Wipro’s Santoor brand as the title sponsor and GRS Fantasy Park as the ‘powered by’ sponsor.  Each 30 minute episode will have a runtime of 23 minutes plus six minutes of ad time and one minute of promos. 

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories