Television

Suvarna TV to strengthen 6.30 pm band with new fiction show

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/19/Untitled-1.jpg?itok=K53vHOE-

BENGALURU: Star Network’s Kannada general entertainment channel (GEC) Suvrana TV is all set to launch a new fiction show titled Pretthi Endarenu. The channel is looking at strengthening its 6.30 pm time band with the new show, which will be aired from Monday to Saturday.



 

The half an hour show will go on air from 25 May and will replace Ambari, which had a 250 episode run.

Pretthi Endarenu is a story of two young people in love. The couple are childhood friends. The story begins when the male lead Abhishek returns home with a degree from abroad to find Preethi all grown up. 



 

Suvarna TV has roped in film actors Jahnavi Kamath and Shrunga to play the lead roles in the serial. The duo had acted in the Kannada movie Parrari directed by Chaitanya KM, who is also the director of Pretthi Endarenu. Other notable movies by Chaitanya KM include his debut film, a cult classic, Aa Dingalu that won the Filmfare award for best film and best director.

The title track of Pretthi Endarenu was written by Rashtrakavi (National poet) G S Shivardrappa and was composed about 24 years ago by S R Ramakrishnah. Sharath Lohitawasa debuts his singing career with the tile track of the soap.

Suvarna TV business head Anup Chandrsekharan said, “Our viewers have given a wonderful response to the initial promos and we are excited to reach a wider audience during early primetime through Pretthi Endarenu and strengthen our time band.”



 

“We keep a bank of 10-15 episodes of each program with us. We have enough content now to run Pretthi Endarenu through 250 to 400 episodes and then depending upon the audience response, we could run the show even longer,” added Suvarna TV head of programming Sudheendhra.

“We generally allocate anything from 60 to 120 seconds per half hour for each sponsor, depending upon the nature of the deal we’ve signed,” a source from the channel told Indiantelevision.com



 

Suvarna has managed to rope in Wipro’s Santoor brand as the title sponsor and GRS Fantasy Park as the ‘powered by’ sponsor.  Each 30 minute episode will have a runtime of 23 minutes plus six minutes of ad time and one minute of promos. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories