Sun TV Network signs ?pay per view? deal with iTunes and YouTube

MUMBAI: In a major initiative, the south Indian broadcasting giant Sun TV has signed a mega deal with YouTube and iTunes to monetise its vast content libraries. The group?s proprietary content will be available to people across the globe on a ?pay per view? basis.

?Sun TV has a wide ranging repertoire of content, with its channels offering almost every genre of entertainment with the exception of sports and business news,? Sun TV group CFO SL Narayanan told He also added that a total of more than 25,000 hours of content would be available for viewing on both the platforms.

In a growing internet world, Sun TV is looking at creating a mark for itself through its variety of programming.

?This initiative positions Sun TV very well and much ahead of the shifts anticipated in buyer behavior with regard to consumption of entertainment services. More and more people are accessing content through mobile devices while on the move and over the internet. We believe that the revenues from these new formats could accelerate rapidly once smart phone penetration picks up in India,? says Narayanan.

Apart from these two distribution platforms, Sun TV has also inked a deal with Mumbai based Purple IFE to license its popular Tamil, Kannada, Malayalam and Telugu programmes as in-flight entertainment on leading airlines such as Emirates, Singapore Airlines, Air India, Etihad, Jet Airways, Oman Air, British Airways, Cathay Pacific, Gulf Air and Qatar Airways.

The broadcaster says these airlines carry a lot of south Indians who would consume its content.

According to industry sources, the network would be looking at making approximately Rs 15 to Rs 20 crore through both the deals depending upon the kind of content that it offers to viewers  and its currency.

"What's called as catch up TV - which is episodes being uploaded as soon as they go on air - has good revenue generating potential as compared to catalogue content which adds to the volumes," says a media observer. "Many of the TV shows are available on torrent sites online at no cost, which viewers download and watch. Sun TV can optimise its revenues on Youtube if it can attract viewers to its legitimate content - and away from these torrent sites."

Latest Reads
Uday Shankar elected FICCI VP for 2018-19

Adding another feather to his cap, 21st Century Fox Asia president and Star India chairman and CEO Uday Shankar has been elected as the vice president of the Federation of Indian Chambers of Commerce and Industry (FICCI) for 2018-19.

Television TV Channels GECs
AnimationXpress announces Media & Entertainment IT Summit in Hyderabad

MUMBAI: Advancement in technology, improved computing, immersive graphics and instinctive visualization has transformed the lives of creative professionals in the digital media and entertainment segment. To bring the industry together and discuss the future of technology in this space,...

Television TV Channels Kids
Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment

Television TV Channels Sports
Star Sports’ new campaign for Khelo India Youth Games - #5MinuteAur aims to inspire India to come out and play!

Star Sports has unveiled a new campaign for the Khelo India Youth Games which is scheduled to begin from January 09, 2019 in Pune, Maharashtra.

Television TV Channels Sports
This Festive Season, let the baker within go extra creative with “Extreme Cake Makers”

This Christmas, let your baking fantasies take shape as FYI TV18 is all set to premiere “Extreme Cake Makers”, on 17th Dec, Monday to Friday at 7:30PM

Television TV Channels Factual @ Discovery
Republic Bharat, Arnab Goswami’s Hindi offering, to debut on 26 January

The Hindi offering of the Arnab Goswami-led network Republic is set to hit the airwaves on 26 January, a source close to the development informed

Television TV Channels News Broadcasting
Zee TV extends its early primetime fiction to Saturdays

Zee TV, India’s pioneer satellite broadcaster, has cultivated a strong relationship with the middle class over the last 25 years

Television TV Channels GECs
Gear up for divine adventure and mystery with HISTORY TV18 as the channel premiers exclusive documentary “God Code”

“There is more to the Bible than meets the eye,” is what Timothy Smith, renowned author of the best-seller “God Code” believes in.

Television TV Channels Factual @ Discovery
Kannada, Malayalam, Telugu markets stay constant in BARC data week 49

MUMBAI: In the Bengali space, Zee Bangla and Star Jalsha continued to be in first and second positions in BARC data week 49. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market. No changes were observed in Kannada, Malayalam and Telugu...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories