Sun TV Network signs ‘pay per view’ deal with iTunes and YouTube

MUMBAI: In a major initiative, the south Indian broadcasting giant Sun TV has signed a mega deal with YouTube and iTunes to monetise its vast content libraries. The group’s proprietary content will be available to people across the globe on a ‘pay per view’ basis.

“Sun TV has a wide ranging repertoire of content, with its channels offering almost every genre of entertainment with the exception of sports and business news,” Sun TV group CFO SL Narayanan told He also added that a total of more than 25,000 hours of content would be available for viewing on both the platforms.

In a growing internet world, Sun TV is looking at creating a mark for itself through its variety of programming.

“This initiative positions Sun TV very well and much ahead of the shifts anticipated in buyer behavior with regard to consumption of entertainment services. More and more people are accessing content through mobile devices while on the move and over the internet. We believe that the revenues from these new formats could accelerate rapidly once smart phone penetration picks up in India,” says Narayanan.

Apart from these two distribution platforms, Sun TV has also inked a deal with Mumbai based Purple IFE to license its popular Tamil, Kannada, Malayalam and Telugu programmes as in-flight entertainment on leading airlines such as Emirates, Singapore Airlines, Air India, Etihad, Jet Airways, Oman Air, British Airways, Cathay Pacific, Gulf Air and Qatar Airways.

The broadcaster says these airlines carry a lot of south Indians who would consume its content.

According to industry sources, the network would be looking at making approximately Rs 15 to Rs 20 crore through both the deals depending upon the kind of content that it offers to viewers  and its currency.

"What's called as catch up TV - which is episodes being uploaded as soon as they go on air - has good revenue generating potential as compared to catalogue content which adds to the volumes," says a media observer. "Many of the TV shows are available on torrent sites online at no cost, which viewers download and watch. Sun TV can optimise its revenues on Youtube if it can attract viewers to its legitimate content - and away from these torrent sites."

Latest Reads
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Sports media rights to soar 22% in 2018 in Asia Pacific: MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories