Television

Star Vijay ropes in slew of sponsors for weekend shows, launches new family drama

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BENGALURU: Star India’s Tamil GEC Star Vijay had recently launched a couple of weekend shows – a chat show – Anbudan DD with Dhivyadharshini or DD of the Tamil chat show Koffee with DD fame and a Tamil reality stand-up comedy show - Kings of Comedy Juniors. The former airs on Saturday’s at 6pm while the latter airs on Saturday’s and Sunday’s at 830pm.

Anbudan DD, which first aired on 1 April, promises to be different from the other chat shows in as much as every episode will have exciting segments based on each celebrity who will appear on the show, rather than a standard format. The channel has roped in real estate company Case Grande as the title sponsor for the show. ABC Advanced Beauty Clinic and Ungal Sathya are the powered by sponsors, while the show is co-presented by food brand Ramanas Ravadosai Mix, apparel brand Pan America, Micro finance company Equitas and Aroma Ghee.

Kings of Comedy Juniors, a comedy talent hunt commenced on 8 April. The show, for kids below 15 years of age, has comedian Robo Shankar and actress Ramba as judges. Home and kitchen ware brand Signoraware is the title sponsor, hosiery brand Ramraj and date processing company Lion Dates are the co-sponsors for Kings of Comedy Juniors. Paint brand Nippon Paints, apparel brand Pommys Nighties, Micro finance company Equitas and milk brand Arjuna Milks are the co-presenting sponsors for the show.

The channel also announced the launch a new family musical drama Mouna Ragam starting today (24 April) at the 730pm time slot. The story follows the journey of a seven year old singing prodigy Sakthi, who, on the death of her mother, sets out to find her separated father. The serial is directed by popular television director Thai Selvam. The musical score for the drama is by award winning film score composer, singer, and musician in Malayalam films - music director M Jayachandran. Baby Krithika plays the role of Sakthi. Actor Sajeev plays the role of Karthick Krishna, Sakthi’s father. Actress Shamitha who played the female lead in the popular award winning Tamil movie Pandavar Boomi, will be doing a negative role in the serial.

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