Television

Star Jalsha strengthens non-fiction offering with 3 new shows

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MUMBAI: Bengali general entertainment channel (GEC) from the Star India stable, Star Jalsha is increasing its original content offering in the non-fiction space. The channel will soon be launching an array of non-fiction shows catering to its Sunday audience. The shows are: Ebar Jalsha Rannaghore, Amra Na Ora and another as yet untitled show.

Ebar Jalsha Rannaghore is a 60 minutes format for the festive season. It will showcase recipes and fashion trends, where designers and stylists will give makeovers to actors starring in Jalsha shows as well as comprise unplugged solo performances by top singers of Bengal. There will be special episodes with celebrities from tinsel town providing entertainment to viewers.

Star Jalsha’s Amra Na Ora is a game show based on UK’s Push the Button. The show will be produced by FremantleMedia. The channel will also launch another big ticket non-fiction show, this quarter, the name for which is yet to be decided.

The three new shows are in addition to the non-fiction programmes launched by the channel in May, this year. The three shows were: Ebar Jalsha Rannaghare, a cookery show; Bhyabachaka, a celebrity game show and I Laugh U 3, a laughter and entertainment programme.

A Star India spokesperson said, “It has been our constant endeavour to provide wholesome and differentiated entertainment for the entire family. We were always dominating the fiction space and now with the new non-fiction shows we have just made our offering even more varied and entertaining. The results are encouraging to say the least.”

“The successful non-fiction shows along with the extended fiction have made Jalsha a new destination for viewers on Sundays. Our recent success in non-fiction has made us even more committed to it and we have decided to come up with an array of new non-fictions that I am sure will go on to create new benchmarks in BGE,” the spokesperson added.

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