Sarthak TV to air ‘Nua Geeta Nua Swara’ starting January

KOLKATA: Come 2015 and Sarthak TV from the Odisha-based Sarthak Entertainment Group, is all set to launch a reality show, ‘Nua Geeta Nua Swara’ (NGNS), starting 5 January every Monday and Tuesday for one hour.

“This is a unique televised singing talent hunt where the participants will be performing on a virgin composition which has never been recorded anywhere for any public listening. The concept has not yet been explored by any other channel across the country,” said Sarthak Entertainment Group marketing manager Debi Prasad Padhi.

For pre-auditions and audition phases, the team of NGNS will travel to different districts of the state to handpick the budding hidden talents of Odisha and groom them to become professionals by the end of the show. “Contestants would be undergoing through the pre-auditions round where their vocal ability and their composition (own/new) will be judged by two affluent persons from the music industry of Ollywood,” informed Padhi.

Those who successfully cross pre-auditions, will face the three main judges in the audition round and on successful completion of this, the contestant will move to the next level where they will sing with instruments, further explained Padhi.

For the mega audition, only a few handpicked talents will be given a chance to perform to prove themselves, thus winning the title.

The show will have close to 40-50 episodes.

On the unique selling proposition (USP) of the programme, he said, “This show will witness the freshness of the new lyrics, new composition and a new voice.”


Radhakanta Mishra would be the judge and anchor during pre-auditions while the auditions will be judged by music directors Manmath Mishra and Bikash Das.

Apart from this, renowned Ollywood film personalities, serial stars and famous singers will also appear as guests on the reality programme.

In four years since its inception, Sarthak TV has launched Odiya mega serials along with reality shows like ‘Rajo Queen’, ‘Gruha Laxmi’ and many more to appeal to the tastes of Odiya viewers.


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