Television

Sarthak TV’s ‘Mu Bi Heroine Hebi’ looks for aspiring actresses

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/16/kdfhjk.jpg?itok=IAyGOwOr

KOLKATA: At a time when reality shows are seen as the stepping stone to reach the big screen, Sarthak TV from the Odisha-based Sarthak Entertainment Group is providing an opportunity to young girls with big aspirations.

Come 18 August, the channel will start shooting a reality show Mu Bi Heroine Hebi (I can be a heroine) which will see girls in the age group of 16 to 28 years, competing to make a mark on the silver screen.

The channel claims that Mu Bi Heroine Hebi is a one-of-its-kind show that has never been attempted before either in the Odiya or the Hindi industry. “We are now going ahead with this unique and first of its kind reality show. As of now the audition dates have been fixed between 18 and 21 August at Bhubaneswar,” says Sarthak Entertainment Group marketing manager Debi Prasad Padhi. Cuttack, Rourkela and Brahmapur are other tentative locations. Ads were published in the newspaper, TV promos were shown and social media marketing was implemented to create awareness about the auditions.

Three male leads of Sarthak Entertainment Group’s next film Raghupati Raghava Rajaram, Siddhanta Mahapatra, Debasis and Pupinder will tour the state of Odisha in search of their respective heroines. “The release date of the film is scheduled for 1 January 2015. The film will be shot and edited in three months,” informs Padhi.

The actors will select 12 girls from across the state based on various criteria while leading filmmakers will then pare down the list to three.

The first few episodes of the 20-episode series will be shot at six outdoor locations across the state, moving to a set only to select the three final contestants. The show will be aired Monday to Friday at 9pm,

To protect the show’s IP, Sarthak TV has copyrighted it by Kolkata Trademarks on 15 January 2014. The channel fears that others may copy the idea to get higher ratings. “We are, however, confident that we will gain our desired objective and this copying attitude of competition will in no way deter us,” he further adds.

Each episode of Mu Bi Heroine Hebi is estimated to cost around Rs 3 lakh with a total spend of approximately Rs 60 lakh.

“We are expecting a TRP of 4+ in CS4+ TG and targeted advertising rates are Rs 10000 per 10 seconds,” says Padhi. ITC Vivel has evinced interest in becoming the presenting sponsor and others will follow suit, the channel is hopeful.

A media expert says that the strategy of getting young aspiring girls to participate is a good way to connect with the masses.

In four years since its inception, Sarthak TV has launched Odiya mega serials along with reality shows like Rajo Queen, Gruha Laxmi and many more to appeal to the tastes of Odiya viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/pete%20%281%29.jpg?itok=JX1h2Zuu
Pete Holmes makes his way to Star World Premiere HD with 'Crashing'

Star World Premiere HD, India’s leading English entertainment channel is known for handpicking some of the most award-winning, star-studded and critically acclaimed shows on television today. Taking its entertainment quotient a notch higher, the channel that exclusively airs comedy series - Emmy...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/gaurav-banerjee%20%281%29.jpg?itok=PWD8w9tN
Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content. In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/ZMCL.jpg?itok=tztHeWVf
Zee Media to seek shareholder nod to demerge DNA print business

MUMBAI: Print and TV news. For some that would make for a heady combination. But, not for the Essel group-promoted Zee Media Corp Ltd (ZMCL) which runs the Zee News channels as well as the newspaper DNA through a clutch of unlisted subsidiaries. DNA has a print edition in Mumbai and has launched in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/BARC-Dil%20Bole%20Oberoi.jpg?itok=-FGXNpmK
Five TV shows that impressed in week 7 of BARC

MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Bakish-brad-800x800.jpg?itok=ARUPeulF
Viacom announces leadership transition at Paramount Pictures, CEO Brad Grey to step down

MUMBAI: Viacom Inc. has announced that Brad Grey will step down from his role as chairman and chief executive officer of Paramount Pictures. The company is commencing a comprehensive search to identify a successor, and Grey will remain at Paramount for a period to support the transition.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories