Sarthak TV’s ‘Mu Bi Heroine Hebi’ looks for aspiring actresses

KOLKATA: At a time when reality shows are seen as the stepping stone to reach the big screen, Sarthak TV from the Odisha-based Sarthak Entertainment Group is providing an opportunity to young girls with big aspirations.

Come 18 August, the channel will start shooting a reality show Mu Bi Heroine Hebi (I can be a heroine) which will see girls in the age group of 16 to 28 years, competing to make a mark on the silver screen.

The channel claims that Mu Bi Heroine Hebi is a one-of-its-kind show that has never been attempted before either in the Odiya or the Hindi industry. “We are now going ahead with this unique and first of its kind reality show. As of now the audition dates have been fixed between 18 and 21 August at Bhubaneswar,” says Sarthak Entertainment Group marketing manager Debi Prasad Padhi. Cuttack, Rourkela and Brahmapur are other tentative locations. Ads were published in the newspaper, TV promos were shown and social media marketing was implemented to create awareness about the auditions.

Three male leads of Sarthak Entertainment Group’s next film Raghupati Raghava Rajaram, Siddhanta Mahapatra, Debasis and Pupinder will tour the state of Odisha in search of their respective heroines. “The release date of the film is scheduled for 1 January 2015. The film will be shot and edited in three months,” informs Padhi.

The actors will select 12 girls from across the state based on various criteria while leading filmmakers will then pare down the list to three.

The first few episodes of the 20-episode series will be shot at six outdoor locations across the state, moving to a set only to select the three final contestants. The show will be aired Monday to Friday at 9pm,

To protect the show’s IP, Sarthak TV has copyrighted it by Kolkata Trademarks on 15 January 2014. The channel fears that others may copy the idea to get higher ratings. “We are, however, confident that we will gain our desired objective and this copying attitude of competition will in no way deter us,” he further adds.

Each episode of Mu Bi Heroine Hebi is estimated to cost around Rs 3 lakh with a total spend of approximately Rs 60 lakh.

“We are expecting a TRP of 4+ in CS4+ TG and targeted advertising rates are Rs 10000 per 10 seconds,” says Padhi. ITC Vivel has evinced interest in becoming the presenting sponsor and others will follow suit, the channel is hopeful.

A media expert says that the strategy of getting young aspiring girls to participate is a good way to connect with the masses.

In four years since its inception, Sarthak TV has launched Odiya mega serials along with reality shows like Rajo Queen, Gruha Laxmi and many more to appeal to the tastes of Odiya viewers.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories