MUMBAI: She is one of the leading ladies in the Telugu news market and not to forget a classical singer as well. After a three month stint at Raj TV Network as its Telugu market COO, Swapna Sundari has decided to shift to the popular Kalanidhi Maran run giant Sun Group.
She joined as a consultant for the Sun group yesterday and viewers of leading Telugu GEC Gemini TV will be able to catch her every night at 10:30 pm on its new show Newsroom. The show will be a political discussion that has been timed to suit the election mood in the country. “Sun is a wonderful group to work with. The assignments are exciting and since elections are soon approaching it will be enriching to work during this time,” says Swapna.
Her decision to leave the company comes in the wake of Raj TV Network’s delay in relaunching its Telugu bunch of channels. Although the network targets a March relaunch, Swapna has decided to focus on the upcoming election season through the new show on Gemini TV. The show, she adds, may stick around even after the elections are done.
The strategy to place the news show at a late night slot on a GEC is a strategic move by the Sun group to get viewers hooked to it. Gemini TV also claims to have the best distribution in Andhra Pradesh.
Prior to Raj TV, Swapna was executive editor at Sakshi TV. Apart from this, she has also worked with TV9 and Reliance ADAG’s FM department.