'Puthiya Thalaimurai’ digitises newspaper

MUMBAI:  Chennai based New Gen Media Corporation having proved its mettle in publication, news and entertainment broadcasting is all set to climb the next rung of the ladder - on to the digital platform with the launch of its smartpaper titled ''Puthiya Thailaimurai Indru''. The smartpaper will launch on Monday, 9 February.

At the click of the mouse “PT Indru” will reach the inbox of the subscribers who can access this smartpaper with a personalised special code to enjoy the pleasure of reading a virtual print newspaper.

Speaking on the launch, New Gen Media Corporation CEO R.B.U Shyam Kumar said, ''Puthiya Thalaimurai Indru is a blue ocean initiative, where we are not competing with any other existing medium. This smartpaper is a convergence of print, radio, television and technology primarily aimed to cater to the Tamil diaspora across the world.''

''PT Indru'' is designed like a typical print newspaper with additional features of watching, reading and listening to content. Unlike an e-paper, it will have news in video and audio formats besides another document format for reading.

 ''We are not using any news print that is made out of felling trees to print the news paper. We can proudly claim that this is a go-green initiative from our socially sensitive group. Yet another added advantage is that the readable news items can be downloaded in PDF format in any gadget for future reading purposes,” added Kumar.

The annual subscription of ''PT Indru'' is priced at Rs 99 which means 30 paise per day. Kumar justifies the subscription move stating, ''We don't want to encourage anything free. According to us - anything that comes free always has a lesser attention from the consumers. So when they pay, their expectation and concentration on our content will be more and their valuable feedback will trigger us to perform better.”

The editorial affairs of the smartpaper ''PT Indru'' will be handled by an efficient team headed by Jeeva who has moved out of 'Dinamalar' publications to join Puthiya Thalaimurai. The technical part of the initiative is being sphere headed by Boopi. His team is in the process of developing applications for the smartphones which will be rolled out shortly after the launch.

Regarding the editorial Kumar recounts, ''PT Indru will have curated content from our other mediums as a leveraging exercise with inputs from PT's broadcasting, publications, stingers etc. We will also have special content designed exclusively for the consumers of our smartpaper such as cinema and lighter viewing or reading materials which are not part of our other mediums due to positioning issues.''

Latest Reads
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories