'Puthiya Thalaimurai? digitises newspaper

MUMBAI:  Chennai based New Gen Media Corporation having proved its mettle in publication, news and entertainment broadcasting is all set to climb the next rung of the ladder - on to the digital platform with the launch of its smartpaper titled ''Puthiya Thailaimurai Indru''. The smartpaper will launch on Monday, 9 February.

At the click of the mouse ?PT Indru? will reach the inbox of the subscribers who can access this smartpaper with a personalised special code to enjoy the pleasure of reading a virtual print newspaper.

Speaking on the launch, New Gen Media Corporation CEO R.B.U Shyam Kumar said, ''Puthiya Thalaimurai Indru is a blue ocean initiative, where we are not competing with any other existing medium. This smartpaper is a convergence of print, radio, television and technology primarily aimed to cater to the Tamil diaspora across the world.''

''PT Indru'' is designed like a typical print newspaper with additional features of watching, reading and listening to content. Unlike an e-paper, it will have news in video and audio formats besides another document format for reading.

 ''We are not using any news print that is made out of felling trees to print the news paper. We can proudly claim that this is a go-green initiative from our socially sensitive group. Yet another added advantage is that the readable news items can be downloaded in PDF format in any gadget for future reading purposes,? added Kumar.

The annual subscription of ''PT Indru'' is priced at Rs 99 which means 30 paise per day. Kumar justifies the subscription move stating, ''We don't want to encourage anything free. According to us - anything that comes free always has a lesser attention from the consumers. So when they pay, their expectation and concentration on our content will be more and their valuable feedback will trigger us to perform better.?

The editorial affairs of the smartpaper ''PT Indru'' will be handled by an efficient team headed by Jeeva who has moved out of 'Dinamalar' publications to join Puthiya Thalaimurai. The technical part of the initiative is being sphere headed by Boopi. His team is in the process of developing applications for the smartphones which will be rolled out shortly after the launch.

Regarding the editorial Kumar recounts, ''PT Indru will have curated content from our other mediums as a leveraging exercise with inputs from PT's broadcasting, publications, stingers etc. We will also have special content designed exclusively for the consumers of our smartpaper such as cinema and lighter viewing or reading materials which are not part of our other mediums due to positioning issues.''

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