KOLKATA: Music F Fatafati has beaten Dhoom Bangla in terms of gross viewership in thousands (GVT) and time spent per viewer (TSV), as per the latest report of week 16 released by TAM. Music F Fatafati has also beaten Sangeet Bangla in TSV.
As per the TAM report, the data has been collated from the target group of 15-24 years. Music F Fatafati garnered 765 million GVTs as compared to the 549 million GVTs it got last week. The time spent on the channel was 39.16 hours as compared to 26.02 hours recorded last week.
On the other hand Sangeet Bangla garnered 1313 million GVTs as compared to the 1208 million GVTs, last week. The time spent on the channel was 30.32 hours, up from 28.69 hours, recorded the previous week.
Dhoom Bangla has gained big this week. The channel received 737 million GVTs, an up from the 467 million GVTs it got last week. It also saw a rise in the time spent, which was 31.23 hours, as compared to 22.05 hours, a week before.
Even though young people today are glued to Bollywood and Hollywood tunes, the TAM data clearly reveals that they consume Bengali music as well.
Commenting on the report, media analyst Namit Dave said, “There is so much demand for music in Kolkata that the new entrant Music F-Fatafati has easily started to get a good pie especially when others are already doing well in the market.”