Television

Mi Marathi to strengthen digital presence; ropes in ABP Majha’s Nilesh Khare

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/11/tv%20regional%202.jpg?itok=PtGN8d0c

MUMBAI: After attaining and retaining the number one spot in the genre for the past two weeks, Marathi news channel Mi Marathi is now looking at strengthening its digital presence.

The channel has roped in former ABP Majha anchor Nilesh Khare, famous for his show Bigg Boss and given him the mandate for the same. In his new role as Mi Marathi editor - digital, Khare will be working with a new team to get the channel’s digital plan rolling.

Khare, who joined the channel last week, will not just be heading the digital team but will also be hosting a show Marathi Bigg Boss on the channel.

“We have a news channel and a newspaper, but now we want to strengthen our digital presence. We have recently launched an app but we will not be taking a regular digital route,” Mi Marathi editor in chief Ravindra Ambekar tells Indiantelevision.com.

The plan, currently in its nascent stage, is to make the digital platform interactive. “We have done a lot of research and found out that one sided communication is not really helpful. While people have switched on notifications to keep themselves updated with news, this has now reached stagnation point. Hence we are looking at making our platform more interactive, where people can voice their opinions,” adds Ambekar.

Mi Marathi will have a separate digital team, headed by Khare. “We should be launching the digital platform in the next six months,” informs Khare.

Talking about his decision to join Mi Marathi, Khare says that it was the young and enthusiastic team that attracted him to associate with the channel.

Mi Marathi will soon start shooting for Marathi Bigg Boss with Khare. “It was a popular show, which he worked on during his stint with ABP Majha. We will be bringing that on our channel now,” informs Ambekar.

Mi Marathi plans to take the show international and plans are afoot to shoot the first episode in Dubai. The programme will feature Maharashtrian entrepreneurs across the globe. “This will be a yearlong show. While currently it is at conceptualization level, we have already shortlisted around 13 entrepreneurs and industrialists in Dubai and so we will start shooting there next month. Post that we will go to the US as well,” informs Ambekar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/sun.jpg?itok=WiSZrCfI
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/aaj-tak.jpg?itok=HpO81NsY
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/kum.jpg?itok=LjXpL4vc
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/naysar.jpg?itok=qMIf9dJC
B4U motion pictures welcomes Naysar Shah as Vice president - marketing & distribution (film division)

B4U Motion Pictures is thrilled to welcome on board Naysar Shah to the UK head office who has been appointed as Vice President of Marketing and Distribution for the Film Division.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/star-vijay.jpg?itok=I5oEbVCf
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories