Television

Media Worldwide to launch Marathi music channel; names Dewoolkar as chief creative officer

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MUMBAI: Media Worldwide is all set to launch a new Marathi music channels called Sangeet Marathi in September 2015. The channel launch is part of the company’s expansion plan for the coming year.

This will be the company’s fourth music channel after Music India (Hindi), Sangeet Bangla and Sangeet Bhojpuri. Beginning with Sangeet Marathi, the company also plans to launch a number of music channels for the Indian audience in the future.

Media Worldwide has roped in Deepak Dewoolkar as the chief creative director of Sangeet Marathi.

Dewoolkar, who enjoys a large fan base and is a very well known name and face in the Marathi cinema, has played the lead part in blockbuster Marathi movies like Vaat Pahte Punvechi,JanmadaataPratidavNavra Majya Muthit Ga and Maza Saubhagya among 70 other films and in more than 40 Hindi TV series like Krishna and Jahan Pe Basera Ho amongst others. He has also been a part of Marathi television series like Damini and Lek Ladki Ya Gharchi. He has also been part of few Hindi movies and prominent Marathi dramas like Lagna and Kaal Chakra.

In addition to being an actor, Dewoolkar is also a popular director and filmmaker with 14 films to his credit. His involvement with the Marathi entertainment industry has spanned more than 25 years. Dewolkar is also the recipient of Mama Varerkar Award for the Marathi play, Lagna.

Through his association with movies and performing arts, Dewoolkar's unmatched understanding of the Marathi music industry will help Sangeet Marathi expand the music horizons outside of film music.

Media Worldwide director Nisha Chothani said, “We are proud to welcome such an experienced industry professional as the chief creative officer for our channel, Sangeet Marathi. Deepak Dewoolkar brings extensive expertise to our channel and will play a key role in creating the kind of content that appeals to our audience. His knowledge of Marathi music and cinema will be extremely beneficial to our channel highlighting the exuberance of the Maharashtrian culture.”

Media Worldwide managing director Prashant Chothani added, “In an attempt to meet with the expectations of our audience, we decided to bring an expert on the Marathi entertainment industry on board. Deepak Dewoolkar brings a different point of view, that of the audience, to the table. His knowledge will help us design content that is at par with the choices of the viewers. We are extremely excited with this alliance and get an insight into his perspective.”

Dewoolkar said, “As a Marathi actor, filmmaker, and director, I have been associated with the Marathi film industry for over 25 years. I have travelled across Maharashtra, interacting with the masses and understanding their choice of music and movies. There is a huge paradigm of music outside the Marathi movies. People revel in ethnic Marathi music like Natya Sangeet and Bharud that are not played on music channels generally. With Sangeet Marathi, we plan to handpick the choicest music to serve the numerous audience sets we are aiming to reach.”

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