Television

Kannada KBC to air on Colors Kannada starting 22 June

'Kannada Kotyadipathi' will air on the weekends at 8 pm over 20 weeks.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/19/kb.jpg?itok=bp4yk7RU

BENGALURU: Viacom18 has taken over where Star India left off – the Kannada version of Kaun Banega Crorepati – Kannadada Kotyadipathi or KK will start airing on Viacom18’s flagship Kannada GEC Colors Kannada and its HD counterpart Colors Kannada HD starting Saturday 22 June.

It’s a strategic move as far as Viacom18’s Kannada entertainment cluster head Parameshwar Bhat is concerned – Colors Kannada has a strong lineup of programmes for the week. More often than not, more than half of the programmes in Broadcast Audience Research Council of India (BARC) list of top 5 Kannada programmes in Karnataka during primetime are aired on it. Besides, on most weeks, Colors Kannada is the most watched Kannada channel based on BARC weekly data.

Bhat needed the weekend programming of his flagship channel to be strengthened – he asked for it and got the rights for KK for his channel when Star India forsake the show after a not very successful season in 2018. Colors will air 41 episodes, of which 4 have already been canned, for the clone that has been tweaked for local Kannada audiences of the globally popular Who Wants To Be A Millionaire. Colors has tweaked the fourth season of KK a bit as compared to the previous editions – besides the changes that evolved with each season, the channel has brought back Kannada film icon Puneeth Rajkumar to host the show.

Industry pundits peg the KK cost per episode at Rs 25 lakh or thereabouts. While not confirming the estimates, Bhat is confident that the show will be in the black. And he has his experience with Kannada Bigg Boss to back his confidence. “A property such as Kannadada Kotyadipathi attracts spot advertisers even during the day of the broadcast of the show,” he says. Bhat says that he is sure of them coming in, more so for the weekend, which incidentally, he feels is just an urban phenomenon. For rural folks all weekdays are the same, be they working days or weekends for the rest of the world. He has already roped in Wipro’s soap brand Santoor as presenting sponsor, Eastern Masala and detergent Rin as powered by sponsor and another soap brand – Chandrika Soap as special partner. His marketing is actively working out deals, he says.

Colors has a 360-degree marketing plan to attract eyeballs for KK with touchpoints across on-ground, outdoor, radio, print, cross channel and digital. However, outdoor and billboard promos on the 500 to 600 Karnataka State Road Transport Corporation buses have been restricted to outside Bengaluru for now. Once the show starts Bhat plans to strategically release ads across media including print. Most of the creative work has been done in-house by the channel’s own teams.

Company speak:

Besides strengthening the weekend slot, there are other reasons for Colors doing the show. Here’s what Viacom18 Head of regional entertainment Ravish Kumar had to say via a press release: “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like Who Wants To Be A Millionaire. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

Kumar further added, “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

Elaborating further, Bhat said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend and a guide.”

KK is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of KK will have an upgraded look and feel including an advanced set, claims a press release

Studio Next head Indranil Chakraborty said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our society i.e. knowledge”.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/star.jpg?itok=hTpzvAH7
Star India extends partner health insurance cover, parental leave benefits to LGBT+ employees

MUMBAI: Celebrating diversity and inclusion is at the core of Star India’s vision, mission and values. The company’s on-going focus on creating a truly inclusive culture where all individuals can bring their authentic selves to work reaches an important milestone this July. Effective July 1, Star...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/sony.jpg?itok=0tRTpbwE
Sony Pictures Networks India inaugurates the 24th Community Water Centre in Maharashtra

MUMBAI: Taking a step further towards building a better society, Sony Pictures Networks India (SPN) inaugurated its 24thCommunity WaterCentre at Koliwali village in Bhiwandi Taluka. This initiative is in partnership with Naandi Foundation, under the environment pillar of SPN’s CSR programme. 

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/network.jpg?itok=8K7Uctti
Subscription drives Network18; TV18 revenues, EBITDA up

BENGALURU: Network18 Media & Investments (Network18, N18) reported 10.8 pe rcent increase in consolidated operating revenue for the quarter ended 30 June 2019 (Q1 2020, quarter or period under review) as compared to the corresponding year ago quarter (y-o-y). TV18 Broadcast (TV18), a publically...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/viacom18.jpg?itok=dU7ogQjF
Viacom18 Studios announces six films across Telugu, Tamil languages

MUMBAI: After establishing itself as a pioneer in exhibiting path-breaking films like Devadasa (Telugu)and Kodathi Samaksham Balan Vakeel (Malayalam) for audience across the southern landscape, Viacom18 Studios looks at further consolidating its position in the regional market with a slew of six...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/dkd.jpg?itok=5GpBpZKL
Zee Kannada’s Dance Karnataka Dance family war returns with season 2

MUMBAI: After an exhilarating first season that garnered 7.5 TVR in urban and rural market of Karnataka, Zee Kannada’s most-popular Dance Karnataka Dance Family War is back with a heightened quotient of excitement with the new season. Family War Season 2 will witness new talented participants from...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/cpl.jpg?itok=CDxqTNFc
Shemaroo Comedy Premier League 2019 creates waves amongst bollywood lovers & connects with Indian masses

MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, announces Shemaroo Comedy Premiere League (CPL) 2019 in association with Vigo App, the short video social network. The Shemaroo Comedy Premiere League 2019, an innovative digital campaign & contest started on 3rd of June...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/dsport.jpg?itok=hWzJMTyP
DSPORT to broadcast live the round two draw for asian qualifiers to the FIFA World Cup Qatar 2022

MUMBAI: DSPORT, a premium sports channel by Discovery Communications India will broadcast the Round 2 draw for Asian qualifiers to the FIFA World Cup Qatar 2022 preliminary competition. The draw will be broadcast LIVE and Exclusive to the Indian audience on DSPORT from 2:30 PM IST on July 17th,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/angelo.jpg?itok=GGTWboQt
Games2win appoints Angelo Lobo as creative director

MUMBAI: Games2win India Pvt Ltd, a global publisher of casual mobile games with more than 250 million downloads, announced the appointment of Angelo Lobo as Creative Director. Angelo is a well-known veteran of gaming and was the Director of Game Design at Zynga India. At Zynga, he ran the design...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/pr.jpg?itok=_tKla_d3
Doordarshan's future roadmap hinges on new tech, content development & monetisation

Public broadcaster Prasar Bharati is waking up from its slumber. With technology redesigning the media industry, the pubcaster has to quickly adapt to upgradations like ultra-high definition (UHD) along with focusing on over-the-top reach and tapping the huge digital base.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories