Television

Express TV to launch in Andhra Pradesh

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/29/express%20tv_0.jpg?itok=vXJVARzO

MUMBAI: As the country gears itself for what is being called the ‘Election of the Century’ by many existing news channels, another new News channel is set to make space for itself in Andhra Pradesh.  Backed by industrialist Jayaram Chigrupati, Express TV will see the light of the day on 31 March that coincides with the Telugu New Year.

With 280 employees on board, the channel will have Bhaskar Nemani as the editorial head and Sai Ramakrishna as the business head. Headquartered in Hyderabad, the channel will operate out of Vijayawada, Vishakhapatnam, Tirupati and Warangal with two journalists and two camerapersons in each office. With its launch coinciding with the election season, the channel is looking at providing detailed election coverage through its election related programmes along with Nemani, who will be anchoring the primetime news at 9:00 pm.

The TG is men and women between 23 to 45 years of age. However, Nemani says that the channel will focus on women stories for at least two hours a day.

Broadcasting from Intelsat 17, Express TV has three OB vans and 10 backpack gears on 2mbps 3G for its journalists in the various bureaus and one in Delhi.

“There are nearly 16 news channels in Andhra Pradesh and most of them owned by political parties which is not the case with us. Our goal is development and responsible journalism,” says Nemani.

The marketing campaign has begun across the states on outdoor buses and hoardings. The creative has been done by an in-house team. With an investment of above Rs 20 crore, the channel is looking at breaking even in the next two years.

Currently, the channel has no advertisers on board but it is looking at gaining a decent viewership through elections. The channel will be available on Tata Sky and Hathway for the start and will soon get on board other platforms as well. However, it says that distribution may take a little while.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/vikky-800x800.jpg?itok=tT_jQk1v
'Vicky goes Desi' on NDTV Good Times

After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories