Television

ETV News sees prospective markets in J&K, Assam, TN and Kerala

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/26/etv.jpg?itok=BqyeCmvC

MUMBAI: With elections looming large, television networks are prepping to launch news channels in different parts of the country so as to get a decent share of the viewership pie. One such is Network18, which, after completely acquiring all ETV channels (save for Telugu channels) in January this year, decided to launch news channels in states where its GECs were present and not news.

Recent launches include ETV News Bangla, ETV News Kannada, ETV News Himachal Pradesh/Haryana, ETV News Gujarat and ETV News Odiya, with Gujarati and Odiya news channels launching in the next two to three months. What’s more, another set of news channels is being planned for 2015.

ETV news channels under TV18 are looking to get sister channels in ETV News Jammu and Kashmir, ETV News Assam, ETV News Tamil Nadu, and ETV News Kerala. “If everything goes well, we may launch these channels by the end of 2015,” says ETV News group editor Rajesh Raina.

ETV news channels under TV18 are looking to introduce news channels in Jammu & Kashmir, north east (Assam), south (Tamil Nadu and Kerala).  “There's a strong feeling that we should expand our news services into these regions as there is great deal of potential. We would like to expand and spread nationally. However, decisions of when and why to foray in these areas will be taken by the management of the Network18 group,” says ETV News group editor Rajesh Raina.

As to how ETV will compete in Tamil Nadu and Kerala where current networks have a stronghold, Raina says: “In these states, most of the channels are affiliated to different political parties except a fewETV is known for its credibility and is the ‘people’s channel’. Wherever we operate our channels, we give priority to ‘people’s issues’ and that is the reason we have the highest viewership in all regions.”

In Jammu and Kashmir, ETV Urdu has been running two news bulletins every day for the past six years, which the channel claims has become very popular in the region. This in turn will help them create a niche for a 24X7 news channel in the state.

Whereas in Assam, Raina says, “In a strife-torn state like Assam, we can be a bridge for government schemes to reach the masses and this will work to generate good revenue from both the state and central governments if ads given to TV channels are at par with newspapers, for which our network head Jagdish Chandra has been fighting hard.”

The network wants to be the ‘voice of the people’ in the country, and “So far, we have been successful and we hope to sustain this success in future also. No channel can match our quality of coverage. We have some distribution issues in some places but they are being sorted out,” Raina adds.

The focus will be more on rural, less on urban areas. “Quality coverage means raising the issues of the common man. But some channels are focused totally on urban centres and try to attract eyeballs in some selective centres only. But our channel is the common man’s channel and not the channel for the elite class only,” says Raina.

According to him, no changes have come about in the ETV channels after acquisition. There are investments being made to upgrade the technology. Sources say nearly Rs 10 to 12 crore is being pumped into each channel for this purpose. Recently, Network18 had announced the launch of its regional news website news18.com that provides state-wise news.

A Ministry of Information and Broadcasting document ‘permitted satellite TV channels as on ‘10 March 2014’ shows that the network already has licences for the channels. However, folks close to Network18  are quick to clarify, that these licences have been given to the Ramoji Rao group. "The Ramoji Rao group had applied for about 28 licences which they have got," says the source. "The Network18 management has to start the process of applying for the new channel licences afresh." 

Currently, ETV runs news channels including Bangla, Kannada, Urdu (news and infotainment), Uttar Pradesh/Uttarakhand, Madhya Pradesh/Chattisgarh, Bihar/Jharkhand, Rajasthan, Haryana/Himachal Pradesh, Gujarat and Odia. ETV2 News is not under the ownership of TV18.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories