Television

ETV News Gujarati targets Rs 40 crore revenue in first year

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/21/ETVNEWLOGO.jpg?itok=URyjDHaO

MUMBAI: The last few months saw several regional news channels sprout from the Network18 group. The channels from the bouquet charged into the states of Karnataka, West Bengal and Haryana/Himachal Pradesh and soon another channel is set to make headway into the land known for its lions.

In the presence of the new Gujarat chief minister Anandiben Patel, ETV News Gujarati is set to launch in 21 June. The current news bulletins on its sister general entertainment channel ETV Gujarati will cease to exist with the arrival of the news channel. “For the last so many years our Gujarati viewers have been demanding a 24 hours news channel for the region. Since, ETV news is known for its credibility, viewers were not satisfied with only a few news bulletins which ETV was running on the existing Gujarati channel,” says ETV news group editor Rajesh Raina.

The existing team that was creating the bulletins has now been enhanced with additions in the constituency level. Currently, being broadcast out of the network’s previous owner Ramoji Rao’s massive studios in Hyderabad, it will later shift to its headquarters in Ahmedabad and a sub-office in Gandhinagar. Naresh Dave is the editor while Neeraj Attri will be looking after the marketing and sales head of the channel.

“Hindi channels are strong in Gujarati because of lack of quality content on regional channels. There is still a potential here and also a vacuum. FMCG, pharmaceuticals and agricultural companies are potential target advertisers,” says Attri.

The competitors to ETV News Gujarati are TV9 Gujarati and Sandesh News. The size of the entire state’s market including the national Hindi channels is about Rs 500 crore to Rs 550 crore out of which regional channels command close to Rs 100 crore to Rs 110 crore.

Sources in the channel say that that ad rates is quoted at Rs 4000 for a ten second slot. While the channel is looking at a break even in about two years, the aim for the first year is to reach revenues close to Rs 40 crore. 

Hoardings have already been placed across Ahmedabad, Surat, Baroda and Rajkot as well as promotions on other ETV channels. Media planners and buyers are being reached out through e-mailers. Print and radio advertisements are not yet in the pipeline.

Distrubtion across cable networks in the state including the leading GTPL as well as Den and InCable have been secured. It is also looking at covering the border areas of Maharashtra and Madhya Pradesh. In Mumbai it is available on all national connections. DTH platforms are yet to be added.

“ETV is known as the voice of people in the entire country as we operate channels in different regional languages. Expansion will definitely help to reach out to a sizeable population of Gujarati speaking people in the state and outside,” says Raina.

Bulletins will cover both national and regional news. This apart, film based news, sports based news, business news and city bulletins will form a part of the FCP. Live bulletins will air from 6 am to midnight.  Devotional and astrology shows in the morning and cookery and women’s magazine shows in the afternoon will be aired as well.

A popular ETV Hindi programme Central Hall will also be telecast.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Niharika_0.jpg?itok=aaA4Ozxj
Star Suvarna to air new show ‘Niharika’ from 12 Dec

MUMBAI: Star Suvarna is all set to air its new show Niharika. A new concept which is not just a “Atte-Sose” (Kannada) or a kitchen drama. Starting from 12 December, the show will be aired at 8pm time slot.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Pankaj-Raghav.jpg?itok=m17NTSIr
Cracking Chrome DM-Da Vinci code as legalities take over

MUMBAI:  When business partners --- erstwhile or otherwise--- part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories