Television

ETV News Gujarati targets Rs 40 crore revenue in first year

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/21/ETVNEWLOGO.jpg?itok=URyjDHaO

MUMBAI: The last few months saw several regional news channels sprout from the Network18 group. The channels from the bouquet charged into the states of Karnataka, West Bengal and Haryana/Himachal Pradesh and soon another channel is set to make headway into the land known for its lions.

In the presence of the new Gujarat chief minister Anandiben Patel, ETV News Gujarati is set to launch in 21 June. The current news bulletins on its sister general entertainment channel ETV Gujarati will cease to exist with the arrival of the news channel. “For the last so many years our Gujarati viewers have been demanding a 24 hours news channel for the region. Since, ETV news is known for its credibility, viewers were not satisfied with only a few news bulletins which ETV was running on the existing Gujarati channel,” says ETV news group editor Rajesh Raina.

The existing team that was creating the bulletins has now been enhanced with additions in the constituency level. Currently, being broadcast out of the network’s previous owner Ramoji Rao’s massive studios in Hyderabad, it will later shift to its headquarters in Ahmedabad and a sub-office in Gandhinagar. Naresh Dave is the editor while Neeraj Attri will be looking after the marketing and sales head of the channel.

“Hindi channels are strong in Gujarati because of lack of quality content on regional channels. There is still a potential here and also a vacuum. FMCG, pharmaceuticals and agricultural companies are potential target advertisers,” says Attri.

The competitors to ETV News Gujarati are TV9 Gujarati and Sandesh News. The size of the entire state’s market including the national Hindi channels is about Rs 500 crore to Rs 550 crore out of which regional channels command close to Rs 100 crore to Rs 110 crore.

Sources in the channel say that that ad rates is quoted at Rs 4000 for a ten second slot. While the channel is looking at a break even in about two years, the aim for the first year is to reach revenues close to Rs 40 crore. 

Hoardings have already been placed across Ahmedabad, Surat, Baroda and Rajkot as well as promotions on other ETV channels. Media planners and buyers are being reached out through e-mailers. Print and radio advertisements are not yet in the pipeline.

Distrubtion across cable networks in the state including the leading GTPL as well as Den and InCable have been secured. It is also looking at covering the border areas of Maharashtra and Madhya Pradesh. In Mumbai it is available on all national connections. DTH platforms are yet to be added.

“ETV is known as the voice of people in the entire country as we operate channels in different regional languages. Expansion will definitely help to reach out to a sizeable population of Gujarati speaking people in the state and outside,” says Raina.

Bulletins will cover both national and regional news. This apart, film based news, sports based news, business news and city bulletins will form a part of the FCP. Live bulletins will air from 6 am to midnight.  Devotional and astrology shows in the morning and cookery and women’s magazine shows in the afternoon will be aired as well.

A popular ETV Hindi programme Central Hall will also be telecast.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rahul-shivshankar%20%281%29.jpg?itok=YLMddtK8
Times' Rahul faces 'India Upfront' from 8pm today

Times Now, one of the most popular English news channels in India, is launching ‘India Upfront' with Rahul Shivshankar’. As the name suggests it is a path breaking new show that will put hard facts – upfront -- for the nation to assess. It will be a 60 minute show Monday to Friday at 8 pm,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/aye-zindgi%20%281%29.jpg?itok=VF3TK-6F
Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rising%20%281%29_0.jpg?itok=ovvXDhDu
'Barbarians Rising', Roman & Barbarian battle on History TV18

A tyrannical empire. 700 long years of battle. History TV18 is all set to take the viewers to a world altering struggle for freedom. The channel will air Barbarians Rising, a story told from the perspective of the tribes named as Barbarians by the Romans. The show is an epic saga of the fall of the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/this-is-us%20%281%29.jpg?itok=-puIFLGy
NBC's 'This is Us' renewed for two seasons

"This Is Us" premiered in September of last year and is already quick on its way to success! The show that airs in India on Star World Premiere HD received a tremendous response internationally and whopped in massive ratings. Now, the show has been renewed for two more seasons.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Rajeev-Kheror_0.jpg?itok=zu8GaZ4r
Z Living premiering three series in US

MUMBAI: Leading Health Entertainment Network, Z Living is premiering three new series in an all-new primetime programming block kicking off January 2017 in the US.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Raj-Kundra.jpg?itok=3ZC1pEBX
CoD: CEO Kundra no longer offers 'Best Deal'

MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/BARC%20India-Image.jpg?itok=0E8bNSV8
BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Hamid-Ansari_0.jpg?itok=AnQWConm
Veep: 'Advertorials' and 'response features' edge out editorials today

NEW DELHI: Vice President M Hamid Ansari has said that the media must stand up to fear, seek information and speak out, not hesitating to tell the powers their errors in commission and omission.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories