April 30th, 2014: Marathi television comes of age. Along with launching Marathi television’s first ever action road-trip, ETV Marathi’s Zhunj Marathmoli is all set to create yet another breakthrough with the first ever Online Premiere of its Music Video “Zhunj De”. Upping the entertainment quotient for its viewers, the music video will see celebrated actor and host Shreyas Talpade debut as singer and jam with singing sensation Jasraj Joshi. Bringing alive the show’s promise of connecting with the youth, the music video “Zhunj De” will be premiering on May 1st 2014, Maharashtra Day at 1.00pm on ETV Marathi’s Facebook page.
Talking about the latest benchmark Anuj Poddar, EVP Viacom18 & Business Head, ETV Marathi said “Zhunj Marathmoli is a show that is focused on striking a balance between contemporary thought and traditional values. The music video “Zhunj De” aptly captures the spirit and spunk of the show while celebrating the true Maharashtrian spirit. With the digital launch of the music video, our endeavor has been to amplify the reach of the video and capture the mind space of our viewers by engaging with them across multiple screens”
The Music Video “Zhunj De” salutes the motherland (Maharashtra) and captures the thought of fighting for respect as a true Maharashtian. With the On-Air tune-in Astons on the home channel, high decibel campaign on the channel’s Facebook page and Page post link ads to New & existing Fans of ETV Marathi, the channel has left no stone unturned to increase the reach of the music video.
Zhunj Marathmoli promises to provide a heady concoction of action and drama while showcasing Maharashtra’s cultural extravagance. Truly bringing alive the vast scenic expanse of Maharashtra, this new show with Shreyas in the driver’s seat promises to get 14 celebrity contestants to battle it out as they embark on this road-trip through their motherland.
