Television

ETV Kannada hopes to repeat success story with ?Gokuladalli Seete?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/11/28/2x1.jpg?itok=usLqlxKR

MUMBAI: Marriage, trials and tribulation is the topic of the new serial that has just begun airing on ETV Kannada, replacing the erstwhile Mahaparva.

Directed by Ramesh Krishna and produced by his production house Vaishnavi Movie Makers, Gokuladalli Seete is about a humble and righteous girl Pavani who gets married to a young business tycoon Rahul. Rahul who is commitment phobic and a non-believer in the institution of marriage tells her to sign an agreement that will terminate their marriage in 11 months since he has only married on the wish of his mother.

The show does not have any fixed number of episodes but will continue as long as viewers like it. The commissioned programme is being shot in HD quality with 15-20 episodes in the bank already. Airing from 24 November at 9:30 pm, Gukuladalli Seete has about 50 people in its production team from Bengaluru.

The earlier show Mahaparva had reached a natural conclusion and a mutual decision was taken by the director Sitaram and the channel to end it. ?Given our success with shows like Lakshmi Baramma, Agni Sakshi, Ashwini Nakshatra amongst others, we hope to repeat the same with Gokuladalli Seete as well,? says Viacom18 EVP and project head (ETV Kannada, Bangla and Odiya) Ravish Kumar.

The channel has already embarked on a 360 degree marketing campaign. The launch day saw ads in papers Vijay Karnataka, Prajavani, Udayavani, Samyukta Karnataka and Vijayavani. 15 days prior to the launch, TV ads were run across channels with more than 200 spots. Key markets will witness more than 100 outdoor hoardings along with bus shelters, bus sides and intercity train branding.

The digital traction is being roped in through contests, quizzes and interactive posts, updates on shows, character profiling, live chats, show reminders, stamp ads, FB link ads, display banners on social media including Facebook and Twitter.

Sponsors are being approached for the show now. ?In this particular market, the 9 to 10 pm slot is the core primetime slot that normally features content that is high on drama. This is a trend that has and is working historically in the business,? says Kumar.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/zmat.jpg?itok=1WsUWFIY
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/GEC_most.jpg?itok=UF4nHin8
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ottv_1.jpg?itok=8U2Bt7rB
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories