ETV Bangla set for revamp; launches new shows

KOLKATA: ETV Bangla, a Bengali general entertainment channel (GEC), under the belt of Network18, is up for a revamp. The channel is working towards changing its existing look in order to cater to its target group.


“In keeping with the plans we have launched Byomkesh Bakshi as well as a programme which has a mass connect like Rannagharer Roskstar with Mithun Chakraborty,” said ETV Bangla business head Sujay Kutty.


ETV Bangla, in order to garner huge viewership, had a few months ago launched a dedicated afternoon time band called Duronto Dupur. The channel as part of this created original content. “There has definitely been an amazing response for the different kinds of programme as it spreads across viewers of all age groups,” Kutty added.


The channel had recently premiered Byomkesh Bakshi for its viewers. “Premiere is usually for movies and not TV programmes, especially on ground. However, we had a grand premiere like a movie,” he said.


ETV Bangla plans to compete with market leaders by producing original content in Bengal to increase its viewership.


The Bengal GEC market is mainly dominated by Star Jhalsa and Zee Bangla. While earlier the noon slot had reruns of the evening programmes, ETV Bangla has differentiated itself by airing original content. The channel that first launched an afternoon time band has now also launched cookery and detective shows. With this, the GEC is also looking at some share in this monopoly market.


Being a GEC, ETV Bangla provides a variety of programmes- including cultural events, family dramas, movies, debates, children's programmes and tourism, among other shows. Some of the original programmes on the channel are Prathamar Rannaghar,  Jhalak Dikhlaja Bangla, Ranga Mathaye Chiruni, Bigg Boss Bangla and Sadhok Bamakhyapa among others.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories