KOLKATA: Regional general entertainment channel (GEC) ETV Bangla has just launched a unique game show called Parar Shera Bouthan which claims to reach every para (locality) and give every bouthan (sister-in-law) an opportunity to participate in it.
FishEye Productions principle owner Nilanjan Banerjee who is also the producer of the game show said, “We have shot more than 12-13 episodes, which will be on air for two weeks. After the telecast of the first episode itself, we have officially registered 150 calls from viewers.”
FishEye Productions plans to produce the game show for a year initially, after which, the contract will be renewed depending on the viewers’ response.
Parar Shera Bouthan unfolds over five rounds with an elimination in each of the first three rounds and attractive prizes to be won at the end. Every round is unique and involves games testing mental and physical abilities of the women as also the chemistry they share with their better halves.
ETV Bangla has even created an afternoon slot called Duronto Dupur and is looking at airing Parar Shera Bouthan to keep viewers hooked onto the channel as well as carve a niche for itself in the regional entertainment space.
“The programme Parar Shera Bouthan aims at creating a niche for itself in the Bengali market, which has had several progressive shows,” said Banerjee.
“We go with the set to different localities in Kolkata and that is the USP of it. In the next two to three months, we plan to cover suburbs like Barasat and Sonarpur among others. We will also visit the different districts of West Bengal in the long run,” he added.
Banerjee informed that they have a research team of four to five people who continually visit different localities.
While Zee Bangla already airs a similar game show called Didi No 1, Parar Sherar Bouthan, according to experts, is very different from other shows. They further said that to shoot such a game show, the channel would easily spend between Rs 2 lakh and Rs 2.25 lakh, including the fees of anchor, Aneek Dhar.
FishEye Productions has previously produced content for broadcasters the likes of Star Jhalsa, ETV Bangla, Zee Bangla, ABP TV, BBC and Miditech among others.