Eastern Media rebrands Odia infotainment channel Kanak TV

MUMBAI: In a bid to stay head to head with competition, Odisha based Eastern Media has revamped its Odia language infotainment channel Kanak TV as Kanak News. With the re-branding exercise, the channel is also eyeing a larger chunk of ratings.


The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim at being the voice of change for the people of Odisha across the horizon.


Eastern Media executive director Tanaya Patnaik says, “A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of prime time news. For us, every hour is prime time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us.”


Providing an insight into the rebranding, Patnaik tells, “It has been six years since we started operations and seeing other players, we thought it was time for us to undergo a revamp. As a part of the revamp, we will change our editorial strategies also. We will shift away from the bulletin formula to a more breaking news and debates situation. Previously, we had 60 – 65 per cent of news with the rest as current affairs. Now it will be a 80 - 20 proposition.”


The channel will continue to be a free to air and hence relying on advertising revenue. “It will take time for pay channel phenomenon to work in Odisha. There are only two local pay channels in the state now. There are huge number of viewers in the state but 10 channels are a little too much at times,” she adds.


Elections are the biggest source of revenue for both national and regional news channels. The national election and the state elections are held at the same time in Odisha, which impacts the business of news channels hugely. The ad rates normally fluctuates between Rs 500 - 600 but during elections it goes up to almost Rs 1500.


Eastern Media also owns the largest circulated Odia daily broadsheet, 'Sambad' and radio channel Choklate 104 FM. Kanak News will use the resources of its sister companies.


Speaking about how TAM ratings still decide the ad rates in the region, Patnaik says, “BARC is yet to give us data so clients are referring to TAM analysis. All the news channels are bragging about the ratings on air and promoting it aggressively and clients are going by that. Generating higher ratings is the other important reason behind us going through a revamp.”


There are 140 to 200 TAM peoplemeters in Odisha and the number is innocuous when compared to the television households in the state. Nowadays, it is claimed that news is consumed most through internet, while television and newspapers are no longer the primary sources of information. However Patnaik begs to differ. “Unlike other states, newspaper circulations is still going up in Odisha. Additionally, there are many first time television buyers, so the primary sources of audio visual content consumption or news consumption are the traditional print and broadcast media and it will continue to be the same for the next six years at least. Internet is growing but at snail’s speed.”


When it comes to penetration, cable remains the clear dominator in Odisha as 70 - 80 per cent of the population are cable TV subscribers, whereas areas uncovered by cable have DTH penetrations.


Kanak News is available on Ortel Communication, Variety, Hathw@y and D2H platforms -- Tata Sky, Dish TV and Jain Hits.


Eastern Media chairman Soumya Ranjan Patnaik will continue to be the editor-in-chief and senior journalist Manoranjan Mishra will also be a part of the channel.


Talking about the philosophy of the channel, chairman Soumya Ranjan Patnaik says, “Our stand is clear. We are not a neutral news channel. We have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the State’s interest.”


With its rebranding, the channel has also incorporated a few new programmes to its bouquet like Jatra Chalichi, Jeebana Ra Canvas, Business Leaders, Crime Reporter and Page 3 amongst others.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories