Dishum plans to break even in 3 yrs & a network soon, says Vishal Gurnani

MUMBAI: Vishal Gurnani-owned Dishum Broadcasting has announced the launch of its first Bhojpuri general entertainment channel Dishum. The channel will go live on 15 August.

“To cater to 220 million population in India which understands and speaks Bhojpuri, there is only one GEC channel, that is Big Ganga. Other channels are not considered as GEC channels as they mostly air movies," Gurnani said.

"There is a clear need gap for great content to be delivered to this large audience base. Hence, there was an opportunity to have a GEC channel in that market,” said Dishum Broadcasting director Vishal Gurnani.

Dishum will be a free-to-air channel. “We don’t believe that audience should pay for content," said Gurnani.

The channel will have a mix of fiction and non- fiction content which will have programmes across genres such as mythology, horror, drama, kids shows, etc. catering to all members of a family.  “We plan to have a 150 hours per month of original content. Focused primarily on reality and non-fiction shows, we will also telecast blockbuster Bhojpuri movies seven days a week,” informed Gurnani.

The channel has acquired exclusive telecast rights of the Yashi Films property IBFA which is scheduled to take place in London on 30 July, 2017. The channel is also working with Keylight Production for shows although it is also looking to produce shows in-house.

Although the channel’s prime time will be 6pm - 10pm, it will also be airing shows in the morning time band of 6.30am- 10am -- which will include mythological shows.

The channel will be available across platforms including DTH and major MSOs. "We will be targeting 65 million households from the first day," Gurnani said.

About the response from advertisers, he said, without disclosing names, “The response has been great.  All the major and marquee FMCG, healthcare brands, telecom and pan masala brands are keen to associate with us.”

Industry estimates that Dishum Broadcasting would be investing around Rs 100 crore over the next two years towards programming and distribution costs. A 10-sec ad rate slot for prime time is be put at Rs 600-1000.

“Generally, every channel takes three years to break even, and we too are looking at a similar plan. At present, our focus will be on the Bhojpuri channel, but, going forward, we are planning to have a network of channels across genres,” asserted Gurnani.

Also Read :

Bhojpuri Cinema now available on Tata Sky and Den Network

Big Ganga shows now available on ZEEL's OZee

“Our aim is to get into the Top 5 this year”: Tarun Katial

Latest Reads
Shemaroo's third quarter numbers improve, digital revenue increases

BENGALURU: Indian integrated media content house Shemaroo Entertainment Ltd (Shemaroo) reported 15.3 percent higher y-o-y consolidated total revenue for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) at Rs 132.85 crore as compared with Rs 115.22 crore in Q3 2017. Revenue...

Television Production House Online Content
&Prive to showcase top notch film titles at prime time

MUMBAI:  Ooh la la! Zee Entertainment Enterprises Ltd's premium English movie channel &prive has even bigger plans to tickle the fancy of its exclusive audience. The channel has announced that its prime time programming slot from 9 pm to 12 pm every day will feature some very recent gee-whiz...

Television TV Channels English Entertainment
Star India gets IPL to change match timings for 11th edition

MUMBAI: When Star India announced that it was coughing up a jaw dropping Rs 16,347.50 crore to acquire the all media rights of the prized IPL, it signaled an era of change. And more of that is coming. Star India  has managed to convince the The IPL governing council (GC) to change the timings for...

Television TV Channels Sports
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories